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Technical search engine optimization (SEO) issues can hurt your Google ranking, and losing that top spot in search results can mean a significant hit to your bottom line.
SEO mistakes happen more often than you might expect, but many businesses aren’t even aware they exist. The upside? You can tackle these problems head-on with effective business process outsourcing (BPO) solutions.
Explore how BPO for technical troubleshooting in SEO can help you efficiently resolve complex challenges, streamline efforts, and drive impactful results.
Technical SEO issues that can go unnoticed
Technical SEO is as essential as on- and off-page optimization. A robust technical foundation ensures your website functions properly and search engines can crawl the pages.
This optimization type directly supports higher rankings, improves visibility, and increases traffic—factors that drive growth and profitability. When a site fails to rank despite optimized content, the root cause often lies in technical issues.
Here are common technical SEO problems you might be overlooking:
1. Slow page loading speeds
Page speed is critical for user experience and search engine rankings. Slow-loading pages can increase bounce rates, potentially harming your website’s position on search results. According to a study, 40% of shoppers will leave a website that takes more than three seconds to load. This can happen due to unoptimized images, excessive server response times, or inefficient coding.
2. Broken links
Broken links can damage your website’s credibility and prevent search engines from crawling your pages. According to Ahrefs, 66.2% of websites have pages with only one do-follow incoming internal link, significantly hampering a page’s visibility and authority.
Whether internal links point to deleted pages or external links lead to inactive sites, they can negatively affect user experience and rankings.
3. Duplicate content
Search engines penalize websites with duplicate content because it creates confusion about which version to rank. This issue can arise from poorly implemented content management systems, non-canonical URLs, or syndicated content without proper attribution.
4. Improper use of robots.txt files
Robots.txt files guide search engine bots on which pages to crawl or avoid. Misconfigurations can prevent critical pages from being indexed and ranking.
5. Missing or incorrect XML sitemaps
An XML sitemap is a roadmap for search engines to navigate your site. A missing, outdated, or improperly configured sitemap can cause search engines to overlook important pages, hindering visibility.
6. Mobile usability issues
With mobile-first indexing, search engines prioritize mobile-friendly websites. Poor mobile design, slow loading speeds, or elements that are hard to interact with can cause search engines to rank your site lower. Mobile users are also five times more likely to abandon a website that isn’t mobile-optimized, underscoring the impact of usability issues.
7. HTTPS implementation errors
Users trust HTTPS websites more than non-HTTPS while search engines prioritize pages that value security. Incorrect implementation, such as mixed content issues or expired SSL certificates, can harm rankings and discourage visitors.
8. Orphaned pages
Orphaned pages are those that exist on your website but are not linked to and from other pages. Search engines can quickly overlook them, reducing their value and ability to generate traffic.
9. Indexing problems
Sometimes, pages fail to get indexed because of noindex tags, server errors, or technical glitches. These pages won’t appear in search engine results regardless of their optimization.
10. Poor structured data implementation
Structured data helps search engines understand your content better, which can lead to rich search results. Incorrect or missing structured data can mean missed opportunities to stand out in search rankings.
Resolving technical SEO issues with BPO solutions
The technical SEO issues discussed above can undermine your online success, including website rankings, user experience, and traffic.
What is BPO’s role in navigating these challenges? It provides access to expertise and resources necessary for effective technical troubleshooting and issue resolution. As BPO teams manage technical SEO challenges, your business can focus on core marketing activities and strategic growth initiatives.
Keep reading to learn how BPO for technical troubleshooting in SEO improves your website’s performance and search engine ranking.
1. Addressing slow page loading speeds
BPO providers use advanced diagnostic tools to pinpoint the root causes of slow-loading pages. They optimize image sizes, implement efficient coding practices, and improve server response times. These improvements significantly enhance user experience and load times, which search engines reward with better rankings.
2. Fixing broken links
BPO teams can conduct detailed link audits to identify broken internal and external links. Once done, they repair the links, create additional internal links, and build a seamless link structure. Regular monitoring and maintenance by BPO firms also prevent new link issues, maintaining a healthy and crawlable site structure that supports better rankings.
3. Managing duplicate content
To resolve duplicate content issues, BPO experts implement canonical tags, set up proper redirects, and optimize content management systems. They also appropriately attribute syndicated content to minimize confusion for search engines and avoid ranking penalties.
4. Configuring robots.txt files
BPO providers specialize in configuring robots.txt files to ensure search engine bots can access the most critical pages. They eliminate errors in these files that might inadvertently block essential pages, improving crawl efficiency and visibility.
5. Optimizing XML sitemaps
An accurate and up-to-date XML sitemap helps search engines navigate your site. BPO teams create, maintain, and optimize sitemaps to index all important pages and boost site discoverability.
6. Enhancing mobile usability
With mobile-first indexing, BPO providers prioritize mobile usability by optimizing responsive designs, improving mobile page speed, and addressing touch interaction issues. These efforts help ensure that your site meets search engine requirements and provides a seamless mobile experience.
7. Implementing HTTPS correctly
BPO teams handle the full HTTPS implementation process, from acquiring SSL certificates to resolving mixed content errors. They monitor the HTTPS setup to ensure your website maintains its security, trustworthiness, and ranking potential.
8. Identifying and resolving orphaned pages
BPO providers perform thorough link audits to identify orphaned pages. They integrate these pages into the site structure by creating relevant internal links, ensuring search engines can find and rank them.
9. Solving indexing problems
BPO experts diagnose indexing issues caused by noindex tags, server errors, or technical glitches. They implement solutions, such as managing dynamic URLs, to allow Google to index the most relevant pages and improve your site’s visibility in search results.
10. Implementing structured data correctly
Structured data helps search engines better understand your content. BPO providers implement schema markup and correct any errors to leverage rich search results and improve click-through rates and engagement.
BPO tools for technical troubleshooting and resolution in SEO
BPO organizations utilize cutting-edge tools to identify, diagnose, and resolve technical SEO issues efficiently. These tools enable comprehensive audits, data analysis, and implementation of solutions that improve a website’s performance and visibility.
Discover the most common tools BPO providers use to tackle technical SEO challenges:
1. Website crawlers
Website crawling tools, such as Screaming Frog SEO Spider, DeepCrawl, and Sitebulb, identify technical issues such as broken links, duplicate content, orphaned pages, and crawl errors. These tools mimic how search engine bots interact with a website, providing detailed reports that BPO teams use to prioritize fixes.
2. Page speed optimization tools
Google PageSpeed Insights, GTmetrix, and Pingdom are tools that help BPO providers analyze page loading speeds and pinpoint elements causing delays, such as unoptimized images, excessive scripts, or large file sizes. These insights guide optimization efforts to improve load times and boost user experience.
3. SEO auditing platforms
Comprehensive platforms such as Semrush, Ahrefs, and Moz Pro allow BPO providers to conduct detailed SEO audits. These tools help identify issues with indexing, mobile usability, HTTPS implementation, and structured data. Their robust analytics capabilities enable continuous monitoring and improvement.
4. Log file analyzers
BPO teams often use log file analysis tools such as Botify and Splunk to review server logs and understand how search engine bots crawl a website. These tools help identify crawl inefficiencies, redundant requests, or pages ignored by search engines.
5. XML sitemap generators and validators
BPO providers use tools such as XML-Sitemaps.com, Sitemap Generator, and Screaming Frog to manage sitemaps. They help create accurate XML sitemaps and validate them to ensure search engines can effectively navigate a website.
6. Robots.txt analyzers
To configure and test robots.txt files, BPO providers utilize tools such as Google Search Console, Yoast SEO, and dedicated robots.txt testers. These ensure that only the intended pages are blocked from search engine crawlers, avoiding accidental deindexing of important content.
7. Structured data testing tools
BPO providers leverage tools such as Google Rich Results Test, Schema.org Validator, and Merkle Schema Markup Generator to implement and validate structured data. They help implement schema markup correctly to achieve rich results in search engine rankings.
8. Broken link checkers
Tools such as Broken Link Checker, Dead Link Checker, and integrated features within larger platforms help BPO providers quickly identify and repair broken internal and external links that could harm SEO performance.
9. Mobile usability testing tools
Mobile usability is critical in a mobile-first world. BPO providers use tools such as Google Mobile-Friendly Test, BrowserStack, and TestMySite to identify and fix mobile design and performance issues.
10. HTTPS and security checkers
To properly implement HTTPS, BPO providers use tools such as SSL Labs, WhyNoPadlock, and Sitechecker. These platforms help detect mixed content, expired SSL certificates, or other issues affecting website security and rankings.
11. Indexing and search console tools
Google Search Console and Bing Webmaster Tools are platforms that give BPO providers direct insights into how search engines view and interact with a website. These tools help identify indexing issues, crawl errors, and other technical problems that affect visibility.
Choosing a BPO partner for technical SEO troubleshooting
Selecting the right BPO partner for technical troubleshooting in SEO is a critical decision that can significantly affect your website’s performance and rankings. With over 8 billion Google searchesdaily, businesses face immense pressure to secure visibility in search results.
A reliable BPO vendor can help address technical challenges, enhance your website’s functionality, and give you an edge in this highly competitive environment.
Here are key factors to consider when choosing a BPO organization for your SEO needs:
- Technical expertise: Ensure the provider has experience handling issues such as crawl errors, duplicate content, and broken links. Check case studies and client testimonials.
- Advanced tools: Look for a firm using industry-leading platforms such as Screaming Frog, Ahrefs, and Google Search Console.
- Customized solutions: Opt for a vendor who tailors strategies to your site’s unique needs rather than relying on generic approaches.
- Transparent communication: Choose a partner offering regular updates, detailed reports, and open communication channels.
- Cost-effectiveness: Focus on value over price. The cheapest option might not deliver the best results.
- Ongoing support: Select a provider offering continuous monitoring and maintenance to address future challenges.
- Proven results: Ask for examples of past successes, such as improved page speeds or increased organic traffic.
The bottom line
Technical SEO issues can quietly disrupt your website’s performance, costing you rankings, traffic, and potential revenue. BPO offers a strategic, cost-effective way to tackle these challenges to optimize your website for search engines and deliver a seamless user experience.
By leveraging BPO for technical troubleshooting in SEO, businesses can stay ahead in the competitive digital landscape, focus on core activities, and drive growth through improved online performance.
Ready to transform your website’s technical health and boost your SEO results? Let’s connect.
