Utilizing Business Process Outsourcing to Scale Your Startup: Lessons from Successful Entrepreneurs

BPO comes in as a game-changing strategy for small businesses. Delegating routine tasks lets startups focus on refining their core competencies and improving their products or services. Spend a few minutes on this page to learn how to effectively scale through outsourcing.
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Written by Joyce Ann Danieles

Contents

Are you a budding entrepreneur aiming to scale your startup? Have you considered business process outsourcing (BPO) as your best solution?

If yes, did you know that outsourcing services helped many well-known companies expand their footprint in this dynamic market? Do you want to experience similar results?

Spend a few minutes on this page to learn how to effectively scale startups through BPO and achieve success as a small business.

BPO as Key to Scaling a Startup

BPO as Key to Scaling a Startup

Every aspiring businessperson experiences obstacles and difficulties when launching a startup. Due to a startup’s financial constraints and workforce limitations, every cent counts, and each move should propel business growth.

BPO comes in as a game-changing strategy for small businesses. Delegating routine tasks to providers lets startups focus on refining their core competencies and improving their products or services.

BPO for startups enables them to pour their significant resources and specialized skills into developing groundbreaking business offerings, crafting winning marketing techniques, and expanding into new markets. The practice helps position small enterprises for long-term success.

Scaling startups through BPO brings other crucial benefits such as the ones below. 

  • Reduce overhead costs for recruitment, training, equipment, and office space.
  • Access a large talent pool specializing in customer service and other back-end support.
  • Adjust to increasing consumer demands and emerging market trends.
  • Improve in-house efficiency, scalability, and flexibility.
  • Accelerate time-to-market of primary products and services. 

Because of such advantages, Clutch reported that 83% of small companies plan to keep or boost their spending on outsourcing in 2023. Cost savings and expert optimization serve as their primary motivations for adopting BPO.

Success Stories About Scaling Startups Through BPO

The following real-life examples demonstrate how startups maximize the approach to achieve remarkable growth, demonstrating BPO’s effectiveness in scaling your business. From optimizing specialized expertise to expanding market reach, these outsourcing case studies shed light on the sector’s transformative influence. 

Slack Maximizes Raised Funds with Outsourcing

Slack made a smart move during its startup period; it outsourced to maximize the funds it raised. Right from the start, the collaborative software company hired a provider to handle its design and app development functions. 

Nearshore outsourcing enabled Slack to attain a staggering milestone two weeks after its launch in 2014, gaining a whopping 15,000 users. Besides, the company attracted significant investor attention. It secured $250 million in capital in July 2017, catapulting its total valuation to $5 billion.

GitHub Uses BPO to Save Costs and Fill Skill Gaps

BPO let GitHub save costs and fill skill gaps when it started. As the software company lacked the budget to hire additional in-house team members, it partnered with a freelance developer to take over its backend development.

Basecamp Optimizes Outsourcing to Focus on Core Competencies

Basecamp leveraged outsourcing to prioritize its core competencies and business offerings. The project management software provider hired remote, third-party developers for web development tasks. The company’s in-house staff gained valuable time and resources to focus on enhancing its internal processes. 

Alibaba Taps into BPO to Access Specialized Talent

Alibaba employed a team of skilled developers from the United States to develop its retail website and software. Tapping into overseas talent helped the global e-commerce company resolve the challenges posed by China’s insufficient programming workforce and limited internet infrastructure. 

AppSumo Hires a Third-party Web Developer with $50

AppSumo maximized its $50 startup budget by hiring a third-party web developer. The software vendor paid the expert to write code and connect PayPal to its AppSumo website. This outsourcing strategy helped the company test, verify, and roll out its business ideas.

Groove Brings Helpdesk Software to Life Through BPO

Groove contracted a software development company to bring its helpdesk software to life. Within four months of operations, Groove had a fully functional application ready to be introduced. The firm also attracted many beta users thanks to early press coverage. 

Upwork Outsources Platform Development to Freelancers

Upwork came into existence by employing freelancers to develop its crowdsourced work platform. Freelancing allowed the company to tap into a vast talent pool and drive its growth. In 2022, Upwork’s annual gross services volume rose by 23% year over year to $4.1 billion.

Fab Cuts Costs and Accelerates Product Development with BPO

Fab collaborated with an Indian software development company to build its e-commerce platform. This strategic move helped the organization create a high-quality platform at affordable costs. The company saw $250 million in sales within just two years. 

What Your Startup Should Do to Experience Similar Outcomes

What Your Startup Should Do to Experience Similar Outcomes

Scaling your startup through BPO involves executing different methods before receiving significant benefits. As part of studying what BPO is and its related success stories, you must follow these steps to ensure your startup’s scaling success

  1. Specify which functions to outsource and which processes to retain in-house.
  2. Set specific and measurable goals when planning to outsource a task.
  3. Conduct thorough market research when looking for the right BPO provider.
  4. Collect and compare quotes to assess the service pricing that fits your budget.
  5. Perform cost analysis to determine whether you can make considerable savings.
  6. Screen and select the best provider that matches your criteria.
  7. Negotiate contract terms and conditions, work strategies, and related processes.
  8. Review and sign the contract once it is finalized.
  9. Support BPO training and product briefings.
  10. Assign contact people to facilitate smooth coordination with your BPO partner.
  11. Centralize communication and collaboration channels.
  12. Develop a strategy to monitor your provider’s work performance and output.
  13. Schedule regular meetings and quality assurance activities.

The Bottom Line

From prioritizing core competencies to speeding up product launches, outsourcing offers small businesses numerous benefits for expansion. The shared success stories prove that scaling your startup through BPO is feasible. 

Before experiencing such advantages, you must know how to outsource specific non-core functions. Executing the action plans above helps you find the best provider that suits your goals and needs. Moreover, those practices will guide you in establishing a good relationship with your provider in the long run. 

Are you ready to step up your startup operations? Let’s connect and discuss your much-needed support service options. Our team at Unity Communications has robust solutions to help expedite your growth.

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Author - Joyce

About The Author

Joyce Ann Danieles is an SEO content writer from Manila, Philippines. She’s comfortable writing outsourcing-focused articles, helping you clarify the confusing concepts surrounding the BPO industry. With her experience in news writing and copywriting, she’s always ready to feed your brain with random facts and creative insights.

Outside work, Joyce explores the world of literature. She tries to write fiction she hopes to share with everyone someday.

Unity Communications
At Unity Communications, our mission is to consistently assist our clients in growing and achieving success while providing superior leadership and customer service. Our team of over 350 onshore, nearshore, and offshore BPO agents caters to startup clients and Fortune 500 accounts alike. More than 50 U.S.-based companies leverage our expertise to run, grow, and scale their operations
Unity Communications

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