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Whether you are a burgeoning startup or an established company, every content you publish online reflects your brand voice. However, producing high-quality, engaging write-ups is often easier said than done.
Business process outsourcing (BPO) simplifies writing and content production for your company. External writers offer fresh perspectives and innovative ideas to make different types of content stand out amid the crowded information web.
As you prioritize running your business and ensuring continuous revenue streams, you should know why entrusting your content creation and brand expansion to BPO companies is your best bet. Keep reading to learn valuable insights!
Reasons outsourcing boosts writing and content production
Managing content planning, creation, and publication is what BPO service providers primarily do in content production. Professional writers prepare your overall content strategy and graphics while managing your social media posts.
According to Forbes Advisor’s 2024 statistics, businesses outsource 48% of all their content marketing activities to tap into specialized expertise and achieve professional and engaging content. Here are some more benefits of outsourcing content production that urge many companies to adopt the practice.
Cut content production expenses
Outsourcing content creation cuts labor and infrastructure costs for short- and long-term projects. The practice eliminates the need to establish an in-house content team that requires investing in employee compensation, training, office space, and up-to-date technology.
Suppose your mid-sized retail company in the United States launches a new product line and needs high-quality content for a three-month ad campaign. You need at least two remote writers to produce blog posts to introduce your latest offerings.
The table below shows your potential labor and tech expenses when hiring additional in-house writers compared to outsourcing to a content agency based in the Philippines.
| The cost of hiring two internal vs. external remote content writers | ||
|---|---|---|
| Items | In-house expenses | Outsourcing costs |
| Labor |
|
|
| Laptop |
|
|
| Total | $42,072 + $3,000 = $45,072 | $3,366 + $0 = $3,366 |
The sample data shows that outsourcing your writing and content production can help you save over 90% in costs in just three months. You can reallocate these savings to your core competencies, such as product manufacturing and sales.
Prolonging the project also allows your business to cut expenses if you have the same contract terms and conditions. If you want to expand the scope of your deal, negotiate the changes with your contractor and ensure the agreement remains aligned with your targets.
Work with skilled writers and editors
Content marketing agencies allow you to work with skilled writers and editors. These professionals possess critical skills that help strengthen your online presence. Examples include copywriting, search engine optimization (SEO), content planning, and proofreading.
Because of BPO firms’ diverse client pool, third-party content writers and editors bring fresh perspectives from various industries, such as healthcare, finance, and e-commerce. Support vendors deploy these flexible workers based on project needs and urgent timelines.
Suppose your tech startup rolls out a new device under your smartphone product line. You outsource to develop and implement a comprehensive content plan to attract potential consumers, generate leads, and boost brand awareness.
Outsourcing your writing and content production allows you to work with third-party technical writers and editors. These skilled and flexible specialists can draft and polish content, including product descriptions, white papers, and case studies, in a given time frame.
These professionals regularly undergo comprehensive training under their employer’s supervision to broaden their industry knowledge and ensure they use only the correct technical terms and concepts in their content.
Optimize advanced content creation tools
BPO companies equip their writing and editing teams with advanced tools to create high-quality content and submit them on time. Outsourcing enables you to optimize these digital technologies without investing considerable money in on-premises equipment.
- Content management systems (CMS) streamline how BPO agencies organize large volumes of content. These unified platforms simplify the scheduling of content publication across various channels.
- Artificial intelligence (AI)-driven writing assistants help improve content quality and process efficiency. They support writers in producing grammatically correct, concise, and SEO-enabled articles. You can anticipate improved cost efficiency by leveraging AI and outsourced content creation.
- Project management software boosts team coordination and assignment tracking. These technologies establish transparency and accountability regarding task distribution and completion, helping managers monitor milestones and potential bottlenecks.
- Graphic design and multimedia platforms facilitate the creation of visually appealing images and videos that complement written materials. When outsourcing writing and content production, your BPO partner ensures that write-ups and graphics reflect your brand identity.
- Data analytics and reporting applications generate insights into content performance and inform strategy improvements. BPO providers use these tools to monitor and enhance your page’s traffic, engagement, and SEO rankings.
- Cloud-based collaborative tools enable seamless file sharing and communication between writers, editors, and clients. They securely store online documents by restricting access to authorized personnel.
Experience faster content turnaround time
BPO companies combine human expertise and advanced tech to accelerate content production and turnaround time. In addition, they have a team focused solely on content generation for uninterrupted workflow and on-track assignment completion.
For instance, your e-commerce business needs a month-long series of blog articles to feature your upgraded educational supplies for the new school year. With its standardized operational strategy, the BPO vendor can quickly deploy its content team to fulfill the requirements. The in-house unit can focus on providing rapid customer service and product delivery.
Additionally, AI helps third-party writers swiftly produce content and submit their output on schedule. According to Semrush’s latest statistics, writing one long-form article using AI takes less than an hour. These professionals maximize the tool to fast-track repetitive activities such as outlining, researching, and paraphrasing.
On another note, your business can leverage the benefits of time zone differences in outsourcing. Employing BPO writers in different regions allows round-the-clock writing and content production workflows. They produce, review, and update relevant write-ups overnight.
Suppose a U.S.-based marketing firm outsources its writing tasks to an Asian content agency. While the U.S. team is offline during the evening, the Asian unit works on content creation and editing during its day schedule. It can also reverse the work shift depending on the outsourcing agreement.
Personalize content for target audiences
BPO content agencies help personalize content to reach your target audience and ensure continuous revenue generation. As McKinsey’s latest data proves, personalization boosts customer loyalty and gross sales.
Customers also prefer brands that deliver customized content for product and service recommendations. Support vendors perform the following strategies to help you achieve such objectives:
- Conduct in-depth research to understand customer needs and preferences. The BPO team uses analytics tools to collect audience demographics and interest data. The gathered insights help the unit categorize the audience and tailor content.
- Create and implement content strategies that accommodate the target audience’s preferences and engagement patterns. The third-party specialists analyze and identify the most effective content types and most used channels for each audience segment so customers receive their desired materials where they are most active.
- Use the right tone, language, and writing style. Service contractors have guidelines to ensure the target audience gets culturally appropriate content. They also offer translation services to provide materials that match their native tongues.
- Program content production tools based on the viewer’s choices and demographic factors. This simplifies how the BPO team creates and personalizes content. For instance, writers set Grammarly’s regional language to American English to cater to the client’s U.S.-based customers. The feature accelerates grammar and spelling reviews.
Challenges and solutions in outsourcing writing and content production
Entrusting your content production to a third party is cost-effective but carries certain risks that you should carefully address. Here are the potential challenges of employing external writers and editors and how to overcome them.
Content management control and quality
When outsourcing writing and content production, you might lose direct oversight of write-ups. The quality of outsourced content could vary depending on the skills and experience of BPO writers and editors. The outcomes might also not meet your expectations if the external team does not fully understand your brand voice, industry, and target audience.
Thoroughly training the external team in your products, services, and brand is crucial. You must also develop a comprehensive style guide and a rigorous quality control process for consistency and accuracy across all outputs.
Data security and intellectual property (IP) challenges
Content writing BPO involves sharing sensitive company data. This raises concerns about data security and confidentiality. Outsourcing also blurs IP ownership, mainly due to unclear contract terms regarding the usage rights of produced content.
To avoid issues, ensure that your service agreement explicitly states that you own all IP rights to the content you write and publish. Add a “work for hire” clause in the contract, saying that your company owns the articles rather than the BPO agency or writer.
Specify that your company will obtain IP rights of the content upon payment for the services. Most importantly, prepare and sign a non-disclosure agreement (NDA) before sharing sensitive data. This assures you that all your content, product information, and business processes remain confidential.
Communication issues
Despite the advantages of advanced technologies and time zone differences, working with the BPO writing team can introduce communication barriers. Varied linguistic and cultural nuances might lead to misunderstandings and misaligned project goals.
Time zone differences might also cause production delays. The lack of clear communication regarding timelines and workflows slows down content production. To avoid such pitfalls, you must establish a well-structured collaboration strategy. Schedule regular check-ins for progress tracking and assign a contact person to answer questions and resolve concerns.
The bottom line
Regardless of company size, you need an effective and creative way to highlight your brand’s identity and strengthen your market standing. Outsourcing your writing and content production is a cost-efficient solution to achieve such objectives.
Adopting BPO offers quality content tailored to the specific needs of your business and customer base. From cost savings to resource optimization, outsourced content production allows you to focus on your core functions while boosting your brand identity.
However, outsourcing still introduces some risks to your business. Addressing these risks with the right BPO partner is crucial to ensuring returns on investment (ROI). Let’s connect, and allow us to help craft narratives that drive your continued success.
