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Compelling and unique content originates from the creative minds of writers. But sometimes, even those with extensive field experience are unable to produce quick, innovative, and high-quality output when faced with:
- Writer’s block
- Tight deadlines
- Citation difficulties
- Inconsistency
- Multitasking
Do your in-house writers experience these challenges? Are you curious to know how their counterparts in the business process outsourcing (BPO) sector thrive in a fast-paced environment?
The answer lies in artificial intelligence (AI). Let us help you understand how AI boosts outsourced content creation from a BPO writer’s perspective. Keep reading to learn more!
Unifying AI and outsourced content creation
Amid the fast and demanding business landscape, BPO writers can struggle to produce high-quality content while meeting stringent due dates. The challenge doubles or even triples when they have to make outlines, search for credible sources, and proofread their drafts.
They also need to consider search engine optimization (SEO) strategies. Although SEO can disrupt the natural writing process, its principles must be applied properly to increase the organic traffic to our and our clients’ blog posts and knowledge bases.
However, multitasking is not even the biggest enemy here. When writer’s block hits, it lowers our team’s productivity and creativity. Operational delays, outdated articles, and sizable backlogs are among the worst-case scenarios.
This is where AI and machine learning (ML) can help. These cutting-edge technologies introduce generative AI that can boost a highly skilled worker’s performance by 40%. The solution assists us in the ways discussed below.
Bring us out of a creative impasse
Generative AI can inspire human writers. The tool serves as fuel to fire up writers’ dimming creative passion. This capability is especially critical when our clients require on-time submissions, or we need to write content for emergencies and seasonal events.
Of course, we recognize that overreliance on generative AI for outsourced content creation may result in poor and robotic articles. Hence, we retain our human touch while using the tech to boost these writing processes:
- Generate prompts. These starting points stimulate ideas and urge our writers to explore new topics and content directions.
- Expand vague thoughts. Generative AI provides fresh perspectives that we usually disregard or overlook. It helps break the monotony of our thinking.
- Analyze existing content and recommend improvements. Some BPO clients request that we revamp their existing blogs, social media posts, or newsletters. This AI writing tool helps identify gaps quickly and suggests new discussion points.
- Complete sentences or paragraphs based on the writer’s input. This feature answers the questions posed or gives ideas that we often struggle to express in words.
- Enable style imitation. Generative AI is programmed to recognize and apply different writing styles. It helps writers experiment with various article tones and viewpoints.
- Automate topic summarization. If writers feel overwhelmed with massive amounts of information, generative AI condenses them into bullet points. It helps them focus on a topic’s most important aspects.
Outline a topic for us
Developing an outline is easy and quick. However, it becomes an extra burden when our writers need to research, consult with editors, and write other articles simultaneously. Jumbling the topics is also possible when making outlines for multiple blogs.
Fortunately, generative AI exists to simplify content planning. It creates an actual outline based on specified keywords, complete with an introduction, subsections, and a conclusion.
Below is an example of an AI-generated content outline based only on two keywords: BPO and digital transformation. Note that this plan only serves as a guide. We tweak and refine the recommended concepts to maintain brand voice and reach the target audience.
I. Introduction
II. The Role of BPO in Digital Transformation A. Outsourcing as a Catalyst for Change
B. Alignment of BPO Objectives with Digital Transformation Goals
III. Strategies for Digital Transformation in BPO A. Comprehensive Digital Roadmap
B. Collaboration and Partnership with Tech Providers C. Continuous Monitoring and Adaptation IV. Conclusion A. Recap of BPO and Digital Transformation Synergy B. Emphasizing the Strategic Importance of Digital Adoption in BPO C. Encouragement for Ongoing Innovation and Adaptation in the BPO Industry |
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Paraphrase words we struggle to simplify
Writers might find it difficult to paraphrase a sentence or paragraph from a source they want to cite without risking plagiarism and copyright infringement. Experts train generative AI tools to understand context and simplify complex thought.
Generative AI gives our writers real-time suggestions regarding grammar, sentence structure, and term usage as they draft content. This immediate feedback assists them in revising sentences and enhancing language choices on the spot.
More importantly, the solution helps create personalized content by paraphrasing technical jargon into layman’s terms. It lets us create articles that a broader audience can easily understand. Automating the paraphrasing procedure speeds up the writing process and allows writers to focus on fact-checking and proofreading.
Guide us in implementing SEO techniques
Recent statistics reveal that SEO drove content marketing success for 46% of businesses in 2023. However, using SEO alongside content generation is difficult if you encounter the method for the first time.
Generative AI helps us better understand and implement this technique for outsourced content creation. The tool automatically analyzes industry trends, competitor blogs, and user experience patterns to suggest relevant keywords.
Moreover, the robust tech helps optimize title tags, meta descriptions, headers, and content body for targeted keywords. It also examines similar content and recommends an optimal length for a given topic. This enables us to produce output that meets user expectations and search engine algorithms.
The list of AI-powered content creation and marketing tools
As part of our content marketing strategy, we use subscription-based AI platforms to streamline our writing workflows. They help enhance productivity, data accuracy, and content quality. The list of software below illustrates what a BPO digital marketing team commonly uses:
- Grammarly helps us improve sentence structure and identify potential plagiarism.
- ChatGPT provides immediate answers to simple questions.
- Clearscope analyzes content and suggests relevant keywords for improved SEO.
- MarketMuse recommends topics and ways to enhance search engine rankings.
- WordAI rewrites and paraphrases content while retaining its original meaning.
- CoSchedule Headline Analyzer guides us in creating compelling and click-worthy titles.
- Atomic Reach evaluates content readability, engagement, and overall effectiveness.
- BuzzSumo monitors content performance across various digital platforms.
- Phrasee uses natural language generation to boost email marketing.
- Crayon tracks competitors’ online activities, including website and content updates.
- Acrolinx ensures consistency in brand identity, language, tone, and style.
Are AI-assisted blog posts considered quality content?
The quality of AI-assisted blog posts depends on how the tool is used. According to Orbit Media’s study, 65% of bloggers leverage AI to varying degrees. Generating ideas is the most common application, and bloggers seldom use the tool to create complete articles.
The report further reveals that AI helps bloggers get a head start. Meanwhile, very few optimize this advanced solution to replace themselves as writers. As your business identifies what types of content to produce with AI, consider these factors to ensure quality output:
- Content purpose. AI generates content quickly, making it useful for simple tasks such as creating product descriptions. However, human expertise is critical for content that requires creativity, nuance, and in-depth research.
- Consistency. AI helps maintain uniform formatting, tone, and writing style. But without careful oversight, AI-generated content lacks the authenticity and unique voice that human writers bring.
- Keyword optimization. As discussed, AI validates and incorporates keywords effectively for SEO purposes. However, potential mismatches between user intent and the published content may still occur.
- Complexity and creativity. Businesses can trust AI to handle straightforward and data-driven content. However, content requiring creativity, emotional intelligence, or cultural affinity may fall short when developed using the tool.
The bottom line
Creating content for digital marketing seems simple, especially when you are naturally born with a creative mind. However, personal and professional considerations, such as due dates, quality standards, and writer’s block, can hinder writers from producing blogs promptly.
Our writers who encounter similar challenges emphasize that AI has become an effective tool for outsourced content creation. The abovementioned platforms help them write smoothly and optimize SEO effectively.
Despite that, we consider different factors when making AI-generated content to ensure our articles retain brand identity, reach the target audience, and remain relevant. Let’s connect to learn how to maximize the advantages of AI for outsourced content creation!
