Five Strategic Advantages of Outsourcing Your SEO Projects

Building credibility is crucial in this digital age. A robust search engine optimization (SEO) strategy positions you as a trustworthy industry leader and differentiates you from competitors. Hubspot reports that 32% of marketers plan to leverage their websites and SEO in 2024, underscoring its importance in digital marketing.

However, SEO projects can be complex and resource-intensive. Thus, companies increasingly turn to business process outsourcing (BPO). This article examines how outsourcing SEO projects can boost your online presence and engage your target audience. Keep reading to learn actionable insights!

What is SEO outsourcing?

Managing SEO requires specialized expertise, strategic planning, and significant resources. Delivering these capabilities is where outsourcing shines. But what is BPO exactly?

It is hiring a third-party company to handle specific business tasks. For SEO projects, this strategy involves working with an external agency or freelancer to perform keyword research, content planning, and link building functions. You can outsource one-time projects or ongoing management, depending on your needs. 

Either way, outsourcing SEO services offers expertise and resources to improve your website’s ranking and visibility without overburdening your internal team.

What SEO services can you outsource?

SEO encompasses various critical functions, so determining which to outsource is necessary to maximize the strategy’s benefits. Below are SEO tasks typically offloaded to BPO teams: 

• Keyword research. BPO experts identify the keywords potential clients use to align your content with their search behavior. This function improves visibility in search results and drives more quality traffic.
• Content creation. Your outsourcing team creates articles, guides, videos, infographics, and webinars to attract customers and rank on search engines. High-quality content that meets user needs boosts site authority and improves search rankings.
• Technical SEO. BPO SEO specialists improve your website’s technical aspects to enhance its performance and ensure mobile compatibility. Google still dominates global online searches with a 90% market share. Keeping your site optimized allows Google bots to crawl and index your pages more effectively.
• Link building. Backlinks matter in SEO because search engines interpret them as endorsements. BPO teams can generate more backlinks from relevant and reputable sites for higher search rankings.
• Monitoring and reporting. Monitoring key metrics such as keyword rankings, backlink quality, traffic sources, and conversion rates provides insights for actionable SEO recommendations. Your BPO partner tracks your site performance to suggest data-driven decisions, uncover effective tactics, and identify areas for development.

Now that you understand various services you can outsource, let’s look at the benefits of outsourcing SEO.

Five advantages of outsourcing SEO projects

Partnering with a third-party SEO agency offers numerous advantages. The benefits of outsourcing SEO can increase your competitiveness and revenue.

Read on to learn why leveraging outsourcing for SEO projects is strategic:

1. Improved access to specialized expertise and advanced SEO tools

Outsourcing SEO projects allows you to access specialized expertise. BPO firms offering SEO services possess in-depth knowledge of search engine algorithms, industry best practices, and the latest trends. They have the skills and experience to develop and execute effective SEO campaigns tailored to specific business goals.

Additionally, SEO service providers utilize modern SEO tools that might be expensive for in-house teams. These platforms simplify keyword research, competitor analysis, link building, and performance tracking, leading to data-driven decisions and optimized campaigns. 

Here are some of the best SEO tools:

• BuzzSumo generates SEO content ideas.
• Surfer integrates artificial intelligence (AI) for advanced SEO analysis.
• Ahrefs performs competitor research and analysis.
• seoClarity is an AI-powered SEO assistant.
• SEOptimer conducts detailed SEO audits.
• Semrush tracks SEO ranking comprehensively.
• Letterdrop automates SEO content creation.
• Clearscope optimizes SEO content.
• AnswerThePublic is a budget-friendly content research platform.

2. Cost-efficient fees compared to in-house SEO teams

Businesses outsource SEO to achieve cost savings. Maintaining a complete in-house SEO department incurs significant costs, including compensation and training. Outsourcing eliminates these overhead costs since you only need to keep a lean internal team and offload tasks to BPO experts. As the legal employer, the BPO firm covers the expenses to support the outsourcing team.

A good SEO partner also keeps service costs low. You only pay for the SEO services you use, and you can adjust the operations based on your budget and goals. Due to their scale, SEO agencies often get better rates for tools and services, passing on savings and value to clients.

3. Scalable SEO efforts to match business needs

SEO best practices change with algorithms and search trends. Outsourcing allows you to adjust SEO tactics as the market shifts and your business needs evolve. Third-party SEO agencies can scale their activities to match rising demand, ensuring your effective SEO strategy grows with your company.

Outsourcing SEO projects lets you quickly adjust your efforts for new product launches, market expansions, or seasonal changes by flexibly managing your budget and resources. It also allows your team to focus on crucial areas, such as product development, customer service, and sales, boosting productivity and growth.

4. Faster implementation of SEO strategies

SEO requires consistent effort and patience, but outsourcing can speed up the process. SEO agencies offer reliable strategies and teams skilled in creating compelling content, optimizing site structure, building high-quality backlinks, driving traffic, and enhancing SEO effectiveness. These lead to quicker results and a faster return on investment (ROI). 

Partnering with an experienced BPO provider improves your chances of ranking on the search result’s first page. This increased visibility boosts website traffic, brand awareness, and lead generation, ultimately increasing revenue.

5. Continuous optimization of campaigns

SEO is a continual activity that requires constant monitoring and optimization. SEO agencies use advanced analytics tools to track performance, identify trends, and monitor campaign effectiveness. Third-party SEO experts analyze data, make data-driven recommendations, and implement adjustments to improve results.

These SEO professionals also adopt strategies to respond to frequent algorithm updates, ensuring you benefit from the latest trends and best practices. Moreover, many BPO organizations work with clients across various industries and regions, gaining insights into global SEO best practices and leveraging this collective knowledge for your business.

In-house vs. outsourcing: Choosing the right approach for your SEO projects

Although the benefits are compelling, outsourcing your SEO projects is a significant decision. It affects SEO performance, profitability, and success.

Here’s how to determine the right approach for your SEO projects:

• Define SEO goals. Outsourcing is ideal if you need short-term expertise or a quick boost. For a long-term strategy, an in-house SEO team might be more effective.
• Assess the team’s skills. If your team lacks technical SEO or link-building expertise, outsourcing can fill these gaps. If your team is skilled but needs direction, a temporary consultant might help.
• Compare costs and ROI. Building an in-house team involves significant investment but offers consistent support. Outsourcing provides access to experts and tools without a long-term commitment, so weigh the costs and benefits.
• Align with growth plans. Choose your approach. Outsourcing offers flexibility for rapid expansion, while an in-house team provides stability and a long-term strategy.

The bottom line

Outsourcing SEO projects provides strategic benefits for boosting online presence and driving growth. It enables you to focus on core tasks by accessing specialized expertise, lowering expenses, and freeing internal resources. 

Ready to achieve your SEO goals through outsourcing? Let’s connect to discuss the right BPO solutions for your SEO needs! Unity Communications is an award-winning provider of adaptable BPO services.