Table of Contents
Creating art is always challenging. It takes effort to produce a unique piece that stands out among the millions of pieces shared daily. Many creative businesses seek innovative ways to develop exclusive artworks without compromising daily efficiency.
One such solution is business process outsourcing (BPO). This enterprise strategy is crucial to balancing cost-effective productivity and high-quality output. To achieve this goal, service providers deploy dedicated experts and robust solutions.
Do you want to learn how outsourcing can help unleash your artistry? Keep reading to discover BPO’s role in improving your art and creative products and services.
How BPO Supports Art and Creative Market Expansion
Whether you independently produce crafts, own an art gallery, operate a creative agency, or run a design studio, you can outsource non-core functions to streamline your business operations. Even companies from different sectors adopt this practice because of the improved flexibility, output quality, and cost savings it brings.
Such benefits sparked upward growth for the outsourcing sector, which generated $261.9 billion in revenue in 2022. Grand View Research’s latest report shows the market will expand at a compound annual growth rate (CAGR) of 9.4% by 2030.
But what is BPO’s role in the success of your art and creative business? Find out below how hiring a service provider can boost your enterprise.
Speed Up Art Production
Working with a third party allows you to expedite your art production. BPO companies employ skilled artists, designers, and creative professionals. These experts are proficient in using specialized software to accomplish work quickly and effectively.
You can tap them to support your pre- and post-production tasks, such as:
- Brainstorming and concept development
- Market research and competitor analysis
- Storyboarding and outlining
- Asset library preparation and management
- Voiceover support and audio editing
- Scriptwriting and translation
- Subtitling and transcription
- Video and image editing
- Animation and visual effects
- Product quality control
- Formatting and distribution
- Archiving
Enhance Graphic Design
Expect brand consistency when contracting with a BPO organization. Apart from adapting to your changing requirements, third-party creators use templates to keep your graphic design elements consistent across your marketing materials.
They also employ well-trained and scalable graphic designers who are always ready to support your creative business. These professionals specialize in creating iconic business logos, websites, packages, social media graphics, and other artwork.
Additionally, they have the latest design tools to ensure high-quality outputs. These platforms assist graphic designers in producing remarkable illustrations that meet industry and customer standards. Outsourcing can help establish a strong brand image and credibility in this dynamic sector.
Improve Digital Marketing
Outsourcing enhances digital marketing by providing valuable insights into niche or local markets. Service providers analyze user behavior and engagement patterns. Gathered data guides you in effectively matching your promotional campaigns, art pieces, and other creative content to your target audience’s interests.
Additionally, third-party providers employ professionals with expertise in digital marketing strategies such as pay-per-click (PPC) advertising and search engine optimization (SEO). Their diverse capabilities ensure you can effectively engage your customers, regardless of your chosen approach.
Simplify Social Media Management
Hiring a BPO firm specializing in art and creative support services enables you to simplify social media management. Third-party experts are proficient in using different social media platforms and executing best practices. They undergo regular training to perform the following tasks:
- Writing, scheduling, and publishing engaging posts
- Handling multiple social media platforms
- Monitoring and responding to comments and messages in real time
- Tracking customer feedback, brand mentions, and industry trends
- Collecting and analyzing social media data as a reference for improvement
- Creating and managing social media ad campaigns
- Drafting and implementing a crisis management plan in case of negative publicity
- Producing detailed social media performance reports
Facilitate Art Exhibits and Events
Facilitating art exhibits and events is another crucial BPO capability. Third-party vendors provide complete support throughout the event planning process. Their scalable workers and advanced solutions help ensure the efficient completion of these activities:
- Drafting a well-structured program for an art exhibit or related events
- Preparing and organizing event resources such as art pieces and sound systems
- Selecting and booking event venues
- Sourcing and managing artists, creators, and other guests
- Storing, transporting, and installing artworks for exhibits and related events
- Promoting the occasion through various marketing strategies
- Coordinating guest invitation, registration, and check-in processes
- Supervising event ticketing and sales
- Overseeing on-site event logistics and last-minute changes
- Gathering feedback from attendees for post-event evaluation and enhancement
Benefits of BPO for Art and Creative Businesses
In addition to enabling access to a large talent pool and modern technology, service vendors offer significant cost savings. For example, outsourcing to the Philippines, one of the world’s leading BPO hubs, gives you up to 70% savings on labor expenses.
Significant cost savings are possible because most offshore outsourcing destinations have lower living costs and wage ranges. Besides, you do not need to worry about training fees and employee benefits; the provider handles all these needs.
BPO companies also have the flexibility to scale services up or down based on your fluctuating business requirements. During peak seasons, you can quickly seek additional resources from vendors without the burden of long-term commitments. You only pay agreed-upon service charges on an hourly or monthly basis.
Most importantly, entrusting non-core tasks to providers lets your in-house team focus on your primary initiatives and core competencies. This results in improved innovation and artistic development.
The Bottom Line
BPO is critical to helping art and creative enterprises achieve continued success. From accelerated art production to streamlined event organization, service vendors provide outstanding support in developing and exhibiting unmatched crafts and unique digital content.
Delegating your marketing and social media management to a provider enables you to broaden your reach. Additionally, working with third-party graphic designers helps you establish your brand image while ensuring cost efficiency.
Are you looking for a promotional support team with a creative and distinctive mindset? Let’s connect and discuss your possible options. Our digital marketing and social media experts at Unity Communications are proactive in their roles to help strengthen your competitive advantage.
