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Do you know how to build and retain positive returns on investment (ROI) for your e-commerce business?
One effective way is to hire virtual assistants (VAs) for your Phoenix online store. Another is to invest in virtual reality (VR) and artificial intelligence (AI) to power up your e-commerce and customer service operations.
How about using and outsourcing both options to increase your chances of successfully sustaining a favorable ROI?
Read this article to learn much about the benefits of using VR and AI-powered tools with virtual assistants to achieve your ROI goals.
AI: Leveling the Phoenix E-commerce Landscape
Phoenix is one of the nation’s largest e-commerce, distribution, and logistics hubs. The Valley of the Sun houses the facilities of some big companies, including Recreational Equipment, Inc. (REI), United Parcel Service (UPS), Chewy, Target, and Amazon.
With the advent of modern AI and the booming e-commerce industry, the city can become Silicon Valley 2.0. AI will be a game changer for Arizona’s largest metropolis and equalize the business field.
As per the report, AI can also provide an opportunity for small businesses. They do not need extensive development, customer care, or marketing teams. A small group of talented individuals with moderate capital can run an AI-powered e-commerce business.
These developments will make Phoenix an ideal place for businesses of all sizes. Combining your e-commerce business with VR and AI technologies and skilled human resources can be the right formula for an excellent ROI.
Want a Good E-commerce ROI? Use VR and AI-powered VAs!
Employing VR and AI-powered virtual assistants can improve the customer service and sales of your Phoenix e-commerce store. You can deploy them internally or with the help of third-party providers from the Philippines, Mexico, and other outsourcing centers.
Examine how virtual assistants can use VR and AI technologies in front-end operations for a good ROI.
Advise Products Based on Buyer’s Likes and Favorites
Virtual assistants using VR and AI platforms can suggest products that match customers’ tastes and preferences to increase the chance of closing a sale.
AI can provide product recommendations based on the following:
- Content similarity is a recommendation that offers other items with comparable advantages, attributes, or specifications.
- Behavioral proposes products other buyers have recently bought, viewed, or searched for.
- Shopper-oriented recommendations are personalized suggestions based on the buyer’s past searches or browsing activity.
VR and AI allow customers to browse the products in your online shop with interactive images and messages. This feature gives customers the perception that they are speaking with an actual person. Afterward, virtual assistants convince customers to complete the transaction.
Configure the Ideal Product or Service Costs to Maximize Sales
Combining VR and AI tools with virtual assistants enables your e-commerce firm to leverage dynamic pricing. Using this capability, AI makes immediate changes to the price tag of a product or service depending on the consumer data it captures and analyzes.
You can use the processed data to raise or lower your retail prices. Your AI-powered virtual assistants notify customers of up-to-date costs to assist them in making buying decisions.
AI can also modify the product prices of your e-commerce store based on existing product supplies and customer demand. For instance, if the AI platform identifies an increased demand for an unavailable item, it can adjust pricing with a higher markup. Buyers are likely willing to pay more for limited-stock merchandise.
Provide Immersive Content for a More Personalized Experience
Achieving a sound ROI is possible with synthetic media. This approach requires AI-powered virtual assistants to run a VR-based system that produces, initiates, and modifies different films, sounds, and other content. Realistic computer-generated images and videos, known as deepfakes, are part of these immersive materials.
Synthetic media can improve personalized service through customized materials containing shopper avatars or animated figures. This buyer-focused advertising presents viewers with the most suitable items or services.
Integrating synthetic media into your e-commerce store allows your AI-powered virtual assistants and customer support staff to communicate better with online consumers. They have a higher chance of winning sales and fostering product loyalty.
Synthetic media include the following:
- Virtual environment
- Pose iteration
- Lip syncing
- Image enhancement
- Facial reenactment
- Face swapping
- 3D body scanning
Deal With Fake Product or Service Reviews to Minimize Fraud
Reduce phony product or service testimonials by combining VR, AI, and VAs to maintain a healthy ROI. Misleading comments can be detrimental to your company’s image. To illustrate, several opinions posted on your e-commerce store claim that your top-selling goods are mediocre. These unpleasant statements can turn away prospective consumers.
E-commerce shoppers will likely trust reviews from previous and present consumers before buying your product or service. Likewise, deceptive comments and unfounded ratings can dupe online buyers into ordering something they do not want or spending money and effort on subpar products.
VAs can harness AI platforms with machine learning (ML) features to spot fake reviews and delete them from your e-commerce site. AI-powered virtual assistants and customer service staff can examine product reviews by checking the writing styles, patterns, and language usage. Your team can promptly mark questionable reviews and notify management.
Utilize Chatbots to Improve Customer Service
Web shoppers can use text or voice commands to interact with AI-based software called chatbots. These intelligent programs can assist customer service representatives (CSRs) with regular tasks, including answering commonly asked inquiries, processing product returns and refunds, and resolving purchasing issues.
These systems can also respond to consumers during your store’s busy hours. As such, they free up your AI-powered virtual assistants’ time and energy and allow them to pay more attention to urgent tasks or customer concerns.
Moreover, AI-powered chatbots can operate anytime during holidays and weekends when the VAs or CSRs are absent or off-duty. 24/7 customer service availability can attract more buyers and keep existing ones. It can also handle more orders, resulting in higher earnings and a healthy ROI.
Outsourcing as a Strategy for Better E-commerce ROI
VR and AI-powered tools combined with skilled third-party virtual assistants can help boost your Phoenix e-commerce ROI. Delegating these functions to a business process outsourcing (BPO) provider can be more practical than doing them internally.
Regardless of your business size, you might not have the right resources or assets to handle advanced technologies and additional human resources. The ideal option is to partner with an established service provider.
Reputable service providers use technologies and platforms to manage e-commerce customer service outsourcing and other front-end processes. They also have qualified human workers familiar with AI, VR, cloud computing, omnichannel, and more.
Consider the advantages of outsourcing VR and AI-powered technologies to competent BPO-employed virtual assistants to drive your e-commerce ROI to higher levels.
Competent and Experienced VAs to Provide Top-notch Customer Assistance
A better ROI is achievable with outsourcing because of the service provider’s proficient VA teams. For instance, when working with an offshoring provider in the Philippines, you can easily reach a talent pool of dynamic, technically savvy, flexible, and college-educated workers.
These competent professionals use customer relationship management (CRM) programs to deliver timely, precise, and reliable e-commerce customer support. Their conversational and technical abilities and your VR-powered product display can improve consumer satisfaction and enhance sales.
With AI-powered virtual assistants and immersive web shopping capabilities, your Phoenix e-commerce outlet can gain the following benefits:
- Sharpened market edge
- Raised staff morale and work satisfaction
- More solid customer retention
- Higher business and brand image
- Extra opportunities for upselling and cross-selling
Economical Remote VAs to Help Improve Rate of Returns
Third-party remote workers are not only competent, experienced, and dependable, but they are also affordable. In particular, you can access these AI-powered virtual assistants from established BPO companies in the Philippines and Mexico.
Compare the average monthly salary of a regular CSR in the Philippines and Mexico to that of a local CSR in Phoenix, Arizona.
| Country | CSR Average Monthly Salary (in U.S. dollars) |
|---|---|
| The Philippines | $454.79 |
| Mexico | $1,140.17 |
| Phoenix, Arizona (U.S.) | $4,625 |
Sources: The Philippine and Mexico salary statistics from Glassdoor; Phoenix, Arizona (U.S.) data from Indeed.
Based on the amounts, your cost savings when opting for a third-party CSR in the Philippines is $4,171 ($4,625 minus $454) monthly compared to hiring for the same role in Phoenix.
(Note: Consult a service provider for exact salary costs and other pertinent details.)
Well-versed in Best Practices to Sustain Consumer Satisfaction
BPO providers train AI-powered remote virtual assistants to use proven techniques to continuously deliver high-quality customer service and satisfaction.
Here are some customer service best practices for better ROI.
- Focus on essential metrics. VAs monitor and improve on relevant key performance indicators (KPIs), such as first call resolution (FCR), average handle time (AHT), and abandon call rate.
- Harness the latest technologies and tools. Besides AI and VR, third-party professionals use cloud networks and omnichannel systems to streamline communication.
- Promote individualized service. Even without AI and VR, outsourced virtual assistants can provide personalized service and display patience, sympathy, and courtesy during interactions to earn customer trust.
Expanded Data Privacy to Protect Financial Data
For effective customer-centric outsourcing, reputable BPO companies prioritize data safety and security. They take stringent steps to safeguard valuable information and guarantee that data privacy standards are followed.
Your Phoenix e-commerce store can deploy AI-powered virtual assistants to help fight cybersecurity threats and prevent financial losses from online attacks when outsourcing e-commerce services.
Below are the advantages of using AI-driven technologies to thwart data intrusions:
- Higher accuracy and power. AI-driven platforms can monitor more digital systems and online activities than standard security solutions.
- Quicker crisis identification and resolutions. Outsourced professionals with AI-based tools can quickly check high volumes of data for suspicious movements and address them accordingly.
Higher Data Compliance to Avert Costly Fines
Many BPO providers specialize in government and business regulations, helping your Phoenix e-commerce firm comply. These policies include the Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR).
Non-compliance might cost you a lot, both legally and financially. Outsourcing can solidify compliance efforts by:
- Spotting and flagging suspected violations. AI-powered platforms with virtual assistants can analyze high data volumes for anomalies hinting at a regulatory infraction.
- Automating processes. AI can streamline data screening and assessment while reliably maintaining compliance procedures.
- Tracking compliance activities. AI can instantly monitor business transactions for compliance issues.
Decreased Operating Costs for More Available Funds
A BPO company typically covers fixed costs, freeing your funds for ROI improvement.
Check how outsourcing AI-powered virtual assistants can reduce your operating expenses:
- Recruitment and payroll. The service provider shoulders all recruitment costs, employee salaries, and other perks (e.g., social security, sick leave, and medical coverage).
- Physical and digital assets. With VR and AI, physical showrooms are no longer necessary to demonstrate your products. The BPO provider utilizes its infrastructure, giving you lower upfront costs.
- Rebates. As buyers can examine your items virtually, the number of returns and exchanges can decrease. Fewer refunds mean reduced inventory and shipping expenses.
The Bottom Line
Choose the right BPO partner when outsourcing VR and AI-powered virtual assistants to maximize ROI. Before delegating processes, identify your business goals and requirements to make your strategy specific and focused. Make a shopping list of your BPO prospects, examine their credentials, and ask for a quote.
Contact a BPO provider and request some outsourced customer service tips and other advice to help you in your outsourcing venture.
Let’s connect if you want to learn more about outsourcing VAs and AI-powered virtual assistants to revolutionize ROI in your Phoenix e-commerce business!
