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Video content has become pivotal in marketing and communication strategies. The ability of videos to engage viewers and communicate messages effectively has motivated businesses to incorporate video production into their branding efforts.
However, producing high-quality videos internally can be resource-intensive and time-consuming. This is where business process outsourcing (BPO) becomes crucial.
Read on to learn the benefits of outsourcing video production. This article explores how BPO is a strategic decision for your business.
Video content as a marketing tool
The widespread adoption of video for marketing has reached unprecedented levels, with most companies viewing it as a crucial component of their marketing strategy. Video conveys messages, enhances audience engagement, builds consumer trust, and drives sales.
Video content can also increase organic traffic by 157%, boost conversion rate by 80%, and significantly improve brand recall by 95%.
Video production typically includes several stages:
- Drafting a video brief
- Creating storyboards and scripts
- Scouting locations
- Acquiring and maintaining equipment (such as cameras, lights, microphones, and props)
- Setting up pre-production
- Filming
- Editing in post-production
- Incorporating animation, motion graphics, or special effects
Despite its advantages, not everyone can produce video in-house due to the resources and skill sets required for creating such content. Scaling is also challenging, as storage and processing capacities might be insufficient for companies lacking specialized infrastructure.
Outsourcing video production effectively addresses these challenges, particularly for companies without in-house video teams, internal expertise, or the time to manage video production internally.
Reasons to consider outsourcing video production
Outsourcing video production involves hiring professional third-party firms to manage your video production requirements. BPO in music and media offers services ranging from basic tasks, such as cutting and trimming footage or adding music and sound effects, to more advanced activities, such as animation, special effects, color grading, and motion graphics.
When you outsource video production, the external team can help you obtain footage, map out instructions, or create a storyboard. The team can also make a professionally edited video that meets your vision and goals.
For freelance content creators, small businesses, or startups without an in-house department, efficiently producing high-quality video content can be particularly challenging.
Here are some compelling reasons to consider outsourcing video production:
1. High-quality production value
Professional video production companies leverage advanced equipment and software to guarantee high-quality output. With their extensive experience across diverse industries, they craft refined and compelling content that connects effectively with your target audience.
Outsourcing your video production allows you to establish precise deadlines for deliverables. These agencies excel in meeting strict timelines and provide polished visual content for launch according to your planned schedule.
2. Better video outputs
The digital marketing landscape is fiercely competitive, and only the most innovative brands succeed. Standing out requires exceptional content creation, which is why the expertise of a video production agency is essential.
Outsourcing video production brings together skilled professionals from various disciplines who collaborate seamlessly to ensure optimal project outcomes. Examples include scriptwriters, producers, editors, and photographers. You can count on a dependable team to deliver superior results and efficiency from pre-production through post-production.
3. Consistent branding voice and broader audience reach
Professional video production companies recognize the importance of maintaining consistent brand messaging. They collaborate closely with you to accurately reflect your brand identity in every video they produce.
Outsourcing video production to experts also enables you to customize content for various platforms and demographics, expanding your audience reach and enhancing engagement.
4. Unlocked creativity and fresh ideas
Numerous businesses possess brilliant ideas but lack the expertise to execute them effectively. Although your internal marketing team might conceive compelling concepts to engage your target audience, they often require a video producer to refine these ideas into cohesive storylines.
A video professional minimizes excessive strategizing and demonstrates what is achievable instead. They bring an impartial viewpoint to the project, unlocking your team’s potential.
Collaborating with an external video production team introduces fresh perspectives and innovative approaches. They can provide creative insights, elevating your video content’s overall impact and effectiveness.
5. Improved access to skills and expertise
Professional video producers employ specialists who excel in all facets of video production. They transform your concepts into reality while upholding superior production standards with their extensive skills, knowledge, and experience.
Third-party video editing professionals deliver polished final products, such as marketing assets, training courses, event or corporate videos, and social media content.
These professionals adeptly craft visually captivating videos that resonate with your target audience and effectively communicate your message. They stay current with the latest video editing tools, trends, and techniques, ensuring your content remains innovative and competitive.
6. Increased efficiency and time savings
Video production is a meticulous and time-intensive process. For instance, an animation studio specializing in product education typically requires six to eight weeks to craft a 60- to 90-second animated video. The duration can vary based on the video’s style, complexity, and length. However, consistently producing high-quality videos demands a substantial time commitment.
Outsourcing video production to a professional editor allows you to concentrate on growing the audience or creating more content. This approach enables your team to stay productive without being burdened by additional responsibilities.
7. Cost-effective solution
Although in-house video production seems cost-effective, the ongoing expenses of maintaining a large team add up significantly. These costs include payroll, training, taxes, insurance, and office space.
Outsourcing video production saves money in several ways. First, you pay for a project only when it is actively running. Second, you avoid substantial upfront costs that could amount to tens of thousands of dollars. Third, you eliminate expenses related to downtime when no projects are underway.
Production companies understand that each client’s needs are unique and offer customized and negotiable pricing based on specific requirements. This tailored approach means you only pay for the services you need, unlike in-house production, where you might need to invest in equipment you will not use again.
How outsourcing video production improves marketing strategy
What is BPO’s role in video production? It delivers specialized skills, extensive experience, and cutting-edge equipment to create high-quality videos that enhance your marketing strategy.
It boosts your overall marketing strategy and yields significant advantages through the following:
- Improving engagement and brand recall. Well-crafted videos are more likely to capture your audience’s attention and leave a lasting impression. Engaging videos produced by your outsourcing provider enhances brand recall and improves customer retention.
- Enhancing conversion and sales. Video content can influence purchasing decisions. Showcasing your products or services through the visually appealing videos your BPO partner produces increases conversion rates and sales.
- Boosting search engine optimization (SEO) performance. Search engines favor video content. Incorporating videos from your service provider into your website and marketing channels can enhance your search engine rankings and drive organic traffic.
- Enabling effective storytelling. Videos are a powerful medium for storytelling. Entrusting video production to experts ensures your brand narratives are compelling, evocative, and effectively communicated to your audience.
The bottom line
In the current digital landscape, video content is crucial for engaging and influencing audiences. However, creating compelling, high-quality videos demands considerable time, expertise, and resources that many businesses lack.
Outsourced video production harnesses external technical proficiency, saves valuable time, and lowers costs. Finding the right outsourcing partner offers substantial benefits for enhancing your brand’s growth and visibility.
Let’s connect to maximize your video production efforts for marketing.
