Elevate Search Visibility with Outsourced Entity SEO Solutions

Google evaluates nearly 200 factors to understand and rank websites. How do you leverage this? One answer is entity search engine optimization (SEO), which establishes the relationships among identifiable objects or concepts.

However, this evolving strategy is confusing. Companies tap into the specialized digital marketing expertise and resources of business process outsourcing (BPO) firms to enhance their online presence and simplify the process.

This article explores the basics of entity-based SEO, the advantages of outsourcing entity-based SEO strategies, and key steps for building a successful partnership with a provider. Keep reading to learn more!

Mastering entity-based SEO: The future of search optimization

Entity-based SEO is an advanced strategy that optimizes content around “entities” rather than keywords. An entity is any distinct item, such as a person, brand, product, or location, that search engines can identify and classify. Unlike keyword SEO, which targets specific phrases, entity-based SEO emphasizes the relationships between entities and their broader context.

The main difference between keywords and entities lies in their influence on search relevance:

• Specificity versus context: Keywords are specific terms or phrases that users enter into search engines, often focusing on exact matches or close variations. Entities are distinct, identifiable objects or concepts, such as people, places, organizations, or ideas, that provide more comprehensive and accurate context about the topic. 
• SEO tactics: Keyword optimization involves using specific phrases in titles, headings, and meta descriptions. Entity optimization involves creating content that establishes connections between related topics.
• Search engine interpretation: Keywords help search engines match content to queries based on text. Entities enable search engines to understand the content’s meaning and relation to other topics, leading to more relevant search results. 

Entity-based SEO is crucial in modern digital marketing, as search engines such as Google prioritize context and meaning over exact keyword matches. For example, a search for “Tesla” might bring up results related to electric vehicles, Elon Musk, and sustainable energy. Search engines understand Tesla as an entity linked to other relevant topics.

Leveraging entity attributes and relationships can boost information retrieval (IR) performance by 5–20%, while using entity-type information yields even more significant improvements, ranging from 25% to over 100%. IR systems evaluate how effectively an index, search engine, or database returns results that satisfy a user’s query. 

Optimizing entity-based SEO requires creating rich, context-driven content and using structured data, including schema markup, to help search engines understand your entities. As search engines evolve, entity-based SEO can enhance your site’s online visibility and relevance. Outsourcing entity-based SEO strategies also allows you to achieve these goals at a fraction of the cost. 

Unlocking the advantages of outsourcing your SEO efforts

Globally, companies spend about $230 billion on business process management. Although an in-house SEO team can be effective, many companies find that an SEO agency can provide compelling results without significant financial investment. 

Here are the key benefits of outsourcing SEO:

• Access to expertise: SEO professionals deeply understand the latest trends, search-engine-optimized algorithms, and advanced techniques. By outsourcing SEO, you can tap into this expertise and implement cutting-edge strategies.
• Cost savings: Building an in-house SEO team can be expensive. Outsourcing SEO allows you to access high-quality services more affordably. In fact, outsourcing can cut labor expenses by 70%.
• Scalability: As businesses grow, their SEO needs evolve. Outsourcing SEO provides flexibility. You can scale your SEO efforts without constantly hiring and training new staff.
• Faster results: SEO agencies have the experience and resources to implement effective strategies quickly. This can speed up improvements in search engine rankings and organic traffic.
• Focus on core business: You can free up their internal teams to focus on their core operations, such as product development, customer service, or sales while leaving the hard work to SEO experts.

Outsourcing entity-based SEO strategies brings the same BPO advantages, allowing your business to enhance search visibility and acquire a competitive position online.

How to choose the perfect SEO partner for your business

Selecting an outsourcing provider is critical in succeeding in entity-based SEO strategies. Not all firms are the same. 

Here are some factors to consider when selecting an SEO agency:

• Experience and expertise: Look for an outsourcing agency with a proven track record in entity-based SEO and other advanced strategies, such as optimizing content for the knowledge graph. The firm should have industry experience and be familiar with the latest trends and SEO tools.
• Transparency: The agency should be transparent about its processes, pricing, and expected results. A good SEO partner provides regular reports and updates on the progress of your SEO campaigns so you can track key performance indicators (KPIs) and adjust strategies.
• Customized approach: A one-size-fits-all approach to SEO is ineffective. Your SEO agency should take the time to understand your unique business needs and customize a strategy aligned with your objectives.
• Reputation and reviews: Research the agency’s reputation by reading reviews and case studies. Testimonials from past clients can provide valuable insights into the agency’s capabilities and service quality. 
• Ethical practices: Determine whether the agency follows ethical SEO and Google guidelines. Black-hat SEO techniques, such as keyword stuffing in structured data, can lead to penalties and damage your website’s reputation.

Your BPO partner can determine your online success, so find a capable provider.

Crafting tailored SEO strategies with BPO expertise

A customized SEO strategy is essential for businesses to achieve long-term search visibility and success. They can leverage expert BPO insights and resources to optimize their strategic approach. 

Here’s how outsourcing partners can help develop entity-based SEO strategies:

• Comprehensive keyword research: BPO organizations have access to advanced SEO tools and experienced professionals who can conduct in-depth keyword research. This ensures your business targets the most relevant entities to optimize content effectively.
• On-page optimization: BPO teams can systematically optimize your website’s on-page elements, including meta tags, headers, images, and internal links. Focusing on entity relevance aligns every page with search engine algorithms and user intent, enhancing visibility.
• Content creation and optimization: BPO providers have dedicated specialists who create high-quality, entity-focused content tailored to your audience. Their expertise in structured data implementation, natural language processing (NLP) writing, and topic clustering helps search engines better understand content relationships, improving rankings.
• Authoritative link building: Experienced link builders can secure links 41% more cost-effectively. BPO partners specialize in managing outreach campaigns and acquiring authoritative backlinks, which enhances your website’s domain authority. 
• Technical SEO: With dedicated technical SEO teams, BPO providers can address site speed, mobile optimization, and crawlability. They ensure your website meets the latest technical standards, improving user experience and search engine accessibility.

By collaborating with a skilled BPO partner, you can execute an entity-based SEO strategy that maximizes impact, drives organic traffic, and delivers measurable results.

Leveraging structured data to dominate search rankings

Structured data markup, often in schema format, helps search engines understand entity relationships on a website. It offers additional context about content to help bots categorize and index the information meaningfully. In the process, it improves content visibility and relevance in search results.

One primary benefit of structured data is it increases the likelihood of your content appearing as rich snippets in search engine results. They display additional information, such as product ratings, availability, images, or event dates. 

Enhanced listings make your content stand out in search results, offering users a more engaging and informative preview. Rich snippets can significantly boost click-through rates (CTR), leading to more organic traffic and better website engagement.

Structured data makes content more accessible to search engines and enhances its visibility and relevance. Additionally, rich snippets can help businesses gain a competitive edge by providing potential customers with valuable information in search results. They increase the chances of attracting targeted visitors and driving conversions.

Advanced content optimization techniques for entity-based SEO

Effective content optimization maximizes the impact of entity-based SEO. Businesses must create content that appeals to search engines and resonates with their target audience. 

Below are some advanced content optimization techniques to elevate your entity-based SEO strategy:

• User intent: Understanding user intent is critical for crafting content that addresses your audience’s questions and needs. Aligning your content with the specific intent behind user searches, whether informational, transactional, or navigational, ensures your content provides real value, improving engagement and conversion rates.
• LSI keywords: Latent semantic indexing (LSI) keywords help search engines understand the context and relevance of your content, increasing your chances of ranking for related search questions. This broadens your content scope and makes it more discoverable.
• Engaging media: Incorporating images, videos, and infographics significantly boosts user engagement. Visual content enriches the user experience. Search engines such as Google consider these elements when evaluating content, helping improve visibility in search results.
• Internal linking: Effective internal linking guides users to related content on your website, improving their journey and keeping them engaged longer. Additionally, well-structured internal links help search engines crawl your site more efficiently and correctly index essential pages.

BPO teams apply these entity-based optimization techniques to align with search engine algorithm changes and evolving user behavior and preferences.

Tracking success: Essential metrics for SEO performance

Monitoring and measuring the success of your outsourced entity-based SEO strategy is crucial for understanding its effectiveness and identifying areas for improvement. Below are key metrics to track:

• Organic traffic measures visitors arriving via unpaid search results, reflecting your site’s visibility and relevance. Growth in organic traffic indicates effective SEO targeting and alignment with algorithms driven by better rankings, quality content, and technical optimization. It offers cost-effective benefits and builds long-term audience engagement.
• Keyword rankings indicate progress. Title tags play a key role, with top pages including 65%-85% of ranking keywords. While helpful, keyword-rich tags alone are insufficient. Backlinks, user experience, and domain authority heavily influence rankings.
• Click-through rates (CTR) measure the percentage of users who click on your website after it appears in search results. CTR usually increases due to engaging meta descriptions, informative rich snippets, and well-optimized, user-centric content.
• Conversions evaluate the effectiveness of their SEO strategy, optimize campaigns, and accurately measure return on investment (ROI). SEO aims to drive conversions, such as sales, lead generation, or other key actions.

BPO teams regularly track these metrics to inform business decisions with valuable performance insights.

Avoiding pitfalls: Best practices for outsourcing entity-based SEO strategies

A specialized third-party BPO provider can deliver significant benefits, but taking precautions is essential to avoid common pitfalls. By following these best practices, you can ensure a successful partnership and maximize results when you outsource SEO services:

• Choosing the right BPO partner: Select a BPO provider with expertise in entity-based SEO. Ensure they understand your business and the industry and have a proven track record of executing successful SEO campaigns focused on relationships between entities.
• Communicating clearly: Effective communication is key. Regular updates and feedback loops help align SEO strategies with business goals. BPO partners should be transparent. They must provide insights on progress, roadblocks, and adjustments to keep you informed and engaged.
• Prioritizing quality content: Besides managing technical SEO, BPO providers must focus on high-quality, engaging content. Content optimization for entities is crucial for better SEO and user experience. Collaborate with your BPO vendor to create a valuable, engaging, informative copy.
• Setting long-term expectations: SEO is a long-term strategy that requires patience. Work with the BPO partner to set realistic goals and manage expectations. Understand that results take time to materialize as SEO campaigns gain traction.
• Monitoring and adjusting strategies: SEO is dynamic and requires constant monitoring. A reliable BPO partner regularly reports and adjusts tactics based on data to stay aligned with the latest trends and algorithms.

Following these best practices can avoid common outsourcing mistakes and sustain SEO success.

The bottom line

Outsourcing entity-based SEO strategies is a powerful way for businesses to improve their search visibility and drive organic traffic. Companies can achieve long-term SEO success by selecting the right partner, developing a customized strategy, and leveraging the latest tools and techniques. 

As search engine algorithms evolve, staying ahead of trends and optimizing for entities can maintain your competitive advantage. Ready to take your SEO efforts to the next level? Let’s connect to learn how our digital experts can boost your online presence.