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Search engine optimization (SEO) is essential to digital marketing success. Hence, businesses across industries focus on increasing search visibility and website traffic.
Blockchain businesses, on the other hand, face unique marketing challenges that require specialized SEO approaches. Business process outsourcing (BPO) presents expert strategies to address these issues, driving success for blockchain websites.
Keep reading about SEO outsourcing and its impact on blockchain website performance.
Understanding SEO for blockchain websites
Blockchain websites operate within a specialized and rapidly evolving sector characterized by unique problems and opportunities. Unlike traditional industries with established SEO practices, the blockchain space necessitates a tailored approach that carefully considers the following factors:
1. Complex terminology
The blockchain industry has a unique and often complex vocabulary. Terms such as “smart contracts,” “decentralized finance [DeFi],” “non-fungible tokens [NFTs],” “crypto businesses,” “crypto exchanges,” and “crypto wallets” are commonplace.
A deep understanding of these terminologies is crucial for SEO to accurately target relevant keywords and rank higher in user searches.
2. Keyword research
Aside from incorporating general terms such as “blockchain” or “cryptocurrency,” you should consider long-tail keywords. These longer, more specific phrases reflect the precise intent of potential website visitors. Here are some examples:
- “Best Ethereum wallets for beginners” (targets a specific user need and experience level)
- “How to create an NFT marketplace on Solana” (focuses on a particular action and platform)
- “DeFi lending platforms with low interest rates” (highlights a specific user need and product feature)
Long-tail keywords often have lower competition. They speed up your visibility in search engine results by ranking faster. Users searching for long-tail keywords typically have a higher purchase intent too, making them more likely to convert into customers.
3. Regulatory compliance
A rapidly evolving regulatory landscape characterizes the blockchain industry. Governments worldwide are grappling with how to best regulate cryptocurrencies and other blockchain-based technologies.
Regulatory considerations influence the types of keywords you can effectively target. For example, if your jurisdiction prohibits certain cryptocurrency investments, you should avoid targeting related keywords.
Additionally, search engines prioritize user experience and safety. Websites that violate regulations or engage in deceptive practices might face penalties from search engines, such as lower rankings or even de-indexing.
4. Target audience
The blockchain space attracts a diverse audience, ranging from tech-savvy individuals to institutional investors. To connect with this varied demographic, it is essential to understand and categorize the target audience into specific segments, such as:
- Tech-savvy individuals. This group includes developers, crypto enthusiasts, and early adopters. They seek detailed content on blockchain protocols, smart contracts, and decentralized applications (dApps) to enhance their knowledge.
- Retail investors. These are individuals exploring blockchain as an investment opportunity. Their expertise ranges from beginners needing simplified guides to experienced investors seeking market analyses and blockchain trends.
- Institutional investors. This group includes financial institutions, hedge funds, and venture capital firms. They value detailed content on market analysis, regulatory compliance, and blockchain scalability to guide their investment strategies.
Understanding these audience segments enables the creation of a tailored SEO strategy that resonates with each group’s unique needs and interests.
For instance, targeting tech-savvy developers might involve focusing on technical keywords such as “blockchain interoperability” or “smart contract optimization.” Similarly, key terms such as “top-performing cryptocurrencies” or “crypto investment tips” could drive engagement among retail investors.
By aligning SEO efforts with the distinct motivations of these segments, blockchain websites can achieve greater relevance and visibility across search engines.
5. High competition
The blockchain space is crowded, with many players vying for the top search engine rankings. This can make ranking for relevant keywords extremely challenging.
SEO strategies for blockchain websites require expertise in keyword research, content creation, technical optimization, and link-building—all tailored to this unique ecosystem.
Earning high-quality backlinks from reputable and relevant sources is also crucial for gaining a competitive edge. Inbound links from authoritative websites signal to search engines that your website is trustworthy and valuable. According to Ahrefs, backlinks influence ranking in Google search results.
Why outsource SEO strategies for blockchain websites?
What is BPO, and how can you use it to navigate blockchain SEO complexities? BPO is the practice of delegating non-core tasks to an external team. Outsourcing SEO strategies for blockchain websites gives you access to specialized expertise and advanced tools to streamline processes, manage costs, and scale operations.
These advantages make outsourcing popular among businesses of all sizes and industries. According to Statista, the global BPO market could reach $410 billion in 2025 and grow to $490 billion by 2029.
Explore how outsourcing SEO strategies can benefit blockchain websites:
1. SEO expertise at your fingertips
Outsourcing lets you tap into a global pool of specialized talent. Reliable BPO providers can deploy SEO professionals with a deep understanding of blockchain technology, including unique vocabulary, regulations, competitive dynamics, and even cryptocurrency. In fact, cryptocurrency BPO has become increasingly popular.
Outsourcing teams specializing in SEO strategies for blockchain websites can cover the following tasks:
- Keyword research and analysis (e.g., in-depth keyword research, competitive keyword analysis, and keyword mapping)
- On-page optimization (e.g., website audits, content marketing, content optimization, schema markup implementation)
- Off-page optimization (e.g., link building, social media marketing, and community building)
- Competitive analysis (e.g., monitoring of competitor activities and identification of competitive advantages)
- Reporting and analytics (e.g., tracking of key performance indicators [KPIs] and generation of regular website performance reports)
- Staying updated with industry trends (e.g., latest developments in blockchain technology, regulatory landscape, SEO best practices, and search engine algorithms)
2. Access to advanced SEO tools
Reputable outsourcing providers specializing in SEO carry the latest technologies to help with their clients’ optimization strategies, even for blockchain websites. By partnering with a BPO team, you’re granted access to these tools and software. That’s how outsourcing works.
Some SEO tools you can leverage include the following:
- Keyword research tools provide in-depth keyword research capabilities, including keyword difficulty analysis, competitor keyword research, and search volume data. (e.g., Ahrefs, Semrush, and Moz).
- Competitive analysis platforms offer insights into competitor website traffic, backlink profiles, and marketing strategies so BPO companies can identify competitive advantages and develop effective counterstrategies (e.g., SimilarWeb and SpyFu).
- Technical SEO audit tools crawl websites to identify and diagnose technical SEO issues such as broken links, crawl errors, and mobile-friendliness problems (e.g., Screaming Frog SEO Spider and Semrush Site Audit).
- Rank tracking tools monitor website rankings for specific keywords, allowing outsourcing teams to measure the effectiveness of SEO campaigns and develop strategies for your blockchain website (e.g., Google Search Console, Semrush Rank Tracker, and Ahrefs Rank Tracker).
3. Improved scalability and flexibility
One significant advantage of BPO services is that it lets you scale your operations as needed. This is highly beneficial in the blockchain industry, which is characterized by rapid growth, constant innovation, and a dynamic regulatory landscape.
Fortune Business Insights said the blockchain sector could achieve a compound annual growth rate (CAGR) of 52.8% from 2024 to 2032. Businesses must ensure agility and adaptability in all aspects of operations, including SEO.
Whether launching new products, entering new markets, or experiencing rapid growth, your BPO partner can quickly allocate resources efficiently. Here are a few ways outsourcing SEO strategies helps you meet changing demands for blockchain website optimization:
- Flexible contract models (e.g., project-based contracts, retainer-based contracts, and pay-per-performance models)
- On-demand resource allocation (e.g., adjusting the number of team members working on your project based on your needs and providing access to a pre-vetted talent pool)
- Agile methodologies (e.g., Scrum, Kanban, feature-driven development [FDD], behavior-driven development [BDD], lean development, crystal, etc.)
- Technology-enabled solutions (e.g., project management tools, automation tools, and cloud-based platforms)
4. Time savings and focus on core activities
Outsourcing SEO for blockchain websites can significantly free up valuable time and resources within your organization. Aside from giving you an extra hand and advanced tools to streamline your SEO processes, BPO teams also have standardized workflows that enhance efficiency.
According to Deloitte’s 2023 survey, 82% of executives improved process efficiency after outsourcing. This can lead to a domino effect that allows the other departments of your blockchain business to streamline their operations as well.
With outsourcing teams focusing on SEO strategies for your blockchain website, your internal team can focus on core business activities, such as:
- Product development and innovation. Concentrate on developing and improving your core products and services, driving innovation within the blockchain space.
- Business development and sales. Focus on expanding your market reach, building strategic partnerships, and closing deals.
- Customer support and service. Provide exceptional customer service and build strong relationships with your clientele.
- Strategic planning and decision-making. Dedicate more time to high-level strategic planning and decision-making, such as developing new business strategies and identifying new market opportunities.
5. Significant cost savings
The most well-known benefit of BPO services is cost reduction. Here are key ways outsourcing SEO strategies for blockchain websites can cut costs for your business:
- Lower labor costs. BPO providers actively recruit in countries with lower living costs, such as the Philippines, Mexico, and India. This translates to smaller wage ranges. For instance, an SEO specialist in the Philippines gets roughly $700 monthly. That’s at least five times lower than its U.S. counterpart who earns $4,000 a month.
- Eliminated hiring costs. Outsourcing companies cover the expenses of hiring and training SEO professionals specializing in strategists for blockchain websites. They also cover their teams’ employee benefits, such as healthcare and retirement plans.
- Fewer technology investments. By leveraging the SEO tools your BPO providers carry, you can avoid expenses associated with acquiring such technologies. That includes subscription fees, investments, purchases, software licenses, hardware upgrades, and maintenance fees.
- Minimized overhead. Outsourcing often entails remote work, especially for tasks accomplished with a computer and an internet connection. This lets you avoid the costs of maintaining an in-house team, such as rent, utility bills, maintenance fees, and security costs.
- Economies of scale. Because of their size and the volume of work they handle, BPO teams can often negotiate better deals with software providers. This results in lower costs for tools and technologies. They also use shared resources and infrastructure, such as data centers and information technology (IT) support, to reduce overall costs.
Future trends in blockchain SEO outsourcing
Blockchain technology and SEO are both rapidly evolving fields. Here are some key trends that will shape the future of outsourcing and SEO strategies for blockchain websites:
1. Voice search optimization
As voice assistants such as Siri, Alexa, and Google Assistant become increasingly prevalent, users are shifting toward more conversational search queries. Statista predicts that 75% of U.S. households will own at least one smart speaker by 2025.
Blockchain websites will need to adapt their content to address these conversational queries. This involves:
- Answering questions directly (providing concise and informative answers to common questions about blockchain technology, specific projects, and industry trends)
- Using natural language (incorporating natural language patterns and conversational tones into website content)
- Optimizing for voice search keywords (identifying and targeting long-tail keywords and phrases that users will likely use in voice search queries)
Outsourcing teams specializing in SEO strategies will be crucial in helping blockchain companies optimize their websites for voice search. They can assist in conducting voice search keyword research, creating content optimized for voice assistants, and analyzing voice search data to identify user intent.
2. AI and automation
Artificial intelligence (AI)-powered tools will increasingly automate many aspects of the SEO process. That includes keyword research and analysis, content optimization, technical SEO audits, and performance tracking and reporting.
AI and automation will enhance the efficiency and cost-effectiveness of SEO outsourcing by reducing the time and resources required to perform many routine tasks.
Fortunately, AI and BPO go very well together. Outsourcing teams can select, implement, and manage AI-powered SEO tools within their workflows.
3. Sustainability focus
There is a growing emphasis on sustainability within the blockchain industry, focusing on energy efficiency, environmental impact, and social responsibility. SEO strategies will need to reflect this increasing emphasis on sustainability.
Blockchain companies can leverage SEO to highlight their commitment to sustainability. That includes the use of renewable energy, carbon offsetting initiatives, and support for environmental causes.
Outsourcing teams specializing in SEO strategies for blockchain websites can play a crucial role in identifying and promoting sustainable practices within the blockchain industry. This includes:
- Researching sustainable projects (helping clients identify and target sustainable blockchain projects, such as those focused on renewable energy or social impact)
- Developing sustainable SEO strategies (creating content that highlights the company’s sustainability commitments, securing backlinks from eco-conscious sources, and leveraging social media to promote sustainable initiatives)
- Educating clients on sustainable practices (guiding clients on minimizing their environmental impact, avoiding unethical SEO techniques, and supporting environmental causes)
The bottom line
Outsourcing SEO strategies is a smart move for blockchain businesses looking to maximize their online presence through their websites. By leveraging specialized expertise and advanced tools, you can streamline operations and improve scalability within budget.
BPO services also allow you to focus on innovation while ensuring digital marketing efforts are in capable hands. Partnering with a reliable outsourcing team positions your blockchain business for sustainable success.
If you want to learn more about SEO outsourcing for blockchain websites, let’s connect!
