Why Outsourcing Digital Advertising Can Transform Your Campaigns

Did you know that the worldwide population of internet users is already 5.35 billion? This massive global community is a gold mine for businesses. Hence, they boost their advertising initiatives to penetrate the digital space and secure market share.

Business process outsourcing (BPO) is among the cost-effective solutions you can leverage to improve advertisements and establish a solid online presence. This strategy provides access to tech-savvy professionals and advanced marketing tools at competitive pricing.

Keep reading to learn why outsourcing digital advertising is crucial in succeeding online.

Reasons for outsourcing digital advertising

BPO in digital advertising involves hiring a third-party service provider to manage marketing tasks. Although establishing an in-house team might seem ideal for maintaining brand identity, outsourcing your digital marketing and advertising initiatives helps you reach a broader audience without overspending.

Here are the primary reasons why BPO is the best option for optimizing your campaign efforts, boosting your online presence, and succeeding in digital advertising:

1. Decreased labor and infrastructure costs

According to Deloitte’s 2023 Global Shared Services and Outsourcing Survey, cost reduction is the primary goal achieved when adopting BPO. Partnering with a third-party digital marketing agency frees you from recruiting and training new hires, especially during hectic seasons.

Moreover, you do not need to allocate extra money for full-time employee benefits, such as government contributions, incentives, and other bonuses. You only have to pay the agreed-upon hourly, monthly, or project-based fees to employ BPO workers with specialized skills.

Outsourcing minimizes expensive labor costs. It also removes the need to purchase equipment and expand the office for new employees. Third-party digital marketers often work remotely or in their employers’ offices. BPO companies also equip their staff with tools to perform outsourced marketing activities.

Suppose your small business operates in the United States and needs six more digital marketers to promote your new cosmetics line. The table below shows how much you can save by delegating marketing efforts to a Philippine-based BPO firm versus hiring new full-timers in the United States for a one-month project:

The data above does not include utility bills, such as internet service, electricity, and water consumption. Regardless, the table above shows you need at least $80,000 to recruit full-time workers. Conversely, outsourcing helps you save up to 90%. You only need to negotiate with the service provider and pay the agreed labor fees.

2. Flexible professionals and advanced technologies

Outsourcing your digital advertising initiatives lets you access a diverse and immense talent pool. BPO providers have a global network of flexible professionals with skills and perspectives in the following tactics:

• Market research and strategic planning. BPO teams study industry trends, competitor strategies, and customer behavior patterns. They use the insights to develop an innovative marketing plan to broaden online reach.
• Search engine optimization (SEO). Third-party digital marketers research relevant keywords, build backlinks, and improve content. These activities drive organic traffic to your website and strengthen its domain authority.
• Pay-per-click (PPC) advertising. Outsourcing your digital advertising helps enrich your PPC campaigns on platforms such as Google Ads. The external team crafts compelling copies and optimizes landing pages for higher clicks and conversion rates.
• Social media marketing. Third-party online marketing specialists produce engaging content tailored for various social media touchpoints. They manage your virtual community to build brand loyalty and run paid campaigns on social platforms such as Instagram, Facebook, Twitter, and LinkedIn.

• Content marketing. Outsourced content creation services include preparing digital marketing strategies, writing articles, and producing graphics and videos. Providers also handle content promotion across various channels to reach a wider audience.
• Email marketing. BPO companies set up email lists and automation workflows for targeted communication. They streamline the tracking and improvement of open, click-through, and conversion rates.
• Analytics and reporting. Support vendors collect and analyze data from different sources and create comprehensive reports. These documents detail your digital advertising campaigns’ challenges and ways to address them effectively.
• Technical support. If you have insufficient funding and time to hire full-time information technology (IT) specialists, BPO companies offer affordable access to professionals focused on the technical aspect of marketing. Their work includes web development and maintenance.
• Project management. Third-party teams take over repetitive digital advertising tasks. They help set and achieve goals for increasing your brand awareness across social media platforms and websites.

3. Advanced digital advertising technologies

BPO marketing partners use modern tools to boost promotional campaigns online. They scale these resources to increase digital marketing efforts, especially during busy seasons and industry shifts.

Outsourcing enables you to maximize these advanced digital advertising technologies without significant investment in installation, maintenance, or subscription:

• Advertising platforms simplify the management of your marketing campaigns across social media platforms. These solutions include Google Ads, Facebook Ads, LinkedIn Ads, and YouTube ads.
• SEO tools assist third-party marketers in optimizing your online content and boosting its presence in search results. For example, they use Yoast SEO for on-page WordPress site optimization and Ahrefs and Moz for keyword research.
• PPC management software helps digital advertisers create and manage PPC ads across platforms such as Google Ads, Bing Ads, and Facebook Ads. SpyFu, AdEspresso, and WordStream Advisor are some examples.
• Social media management systems enable marketers to quickly schedule, monitor, and manage digital content. Hootsuite, Sprout Social, and Socialbakers are some platforms that streamline social media analytics and data reporting.
• Email marketing solutions, such as Mailchimp, HubSpot, and Constant Contact, automate the distribution of personalized copies via emails. They ensure your target customers receive customized offers.
• Analytics and reporting tools (e.g., Google Analytics and Kissmetrics) are among the solutions available when outsourcing your digital advertising. These tools assist your internal and external teams in tracking website traffic and changing customer preferences.
• Content management systems (CMS) provide BPO marketers an easy way to organize and monitor SEO-powered blogs and articles. WordPress is the most common but efficient tool for managing websites, and it has various SEO and analytics plugins.
• Customer relationship management (CRM) platforms allow digital advertisers to oversee and analyze customer interactions and data throughout the customer lifecycle. Salesforce and Pipedrive help third-party experts enhance your company’s relationship with consumers and boost customer satisfaction.
• Creative design and development applications create compelling and engaging graphics and videos for your online ads. Adobe Creative Cloud and Canva are among the practical tools for graphic design and video editing.
• A/B testing and optimization tools help BPO teams identify issues affecting your sites and address them accordingly. Optimizely and VWO guide them in testing websites, improving user experiences, and personalizing online content.
• Data visualization software assists digital ad specialists in producing graphs, charts, and heat maps. This tool helps them understand and interpret massive data from 5.35 billion global internet users and millions of sources online. Tableau and Power BI are some examples of this software.

4. Consistent and quality content

Outsourcing digital advertising helps ensure consistent and high-quality content for your marketing campaigns across various platforms. In addition to providing access to specialized expertise and modern technology, here are what BPO companies do to achieve this:

• Implement editorial guidelines and quality control processes. Providers use CMS to plan, schedule, and organize content creation and publication. Their content creators and writers must follow established rules to maintain output consistency and quality.
• Collaborate with clients. Third-party teams set regular meetings to brainstorm and pitch ideas for fresh and unique content. They work closely with your in-house unit to align new and updated deliverables with your brand identity.
• Assign dedicated project managers. These professionals serve as your contact person or content strategist when working with a BPO company. They ensure writers and creators comply with your brand’s tone, style, and messaging.
• Monitor market trends and changing customer demands. Marketing agencies research and watch out for industry and consumer shifts. The insights they collect help them curate timely, relevant, and engaging content.
• Emphasize quality over quantity. When creating content, BPO firms conduct multiple rounds of editing and quality checks to keep the final output error-free and high-quality.

Suppose you hire Unity Communications to write blogs. Its digital marketing team has a well-structured workflow for content creation. A project coordinator uses a CMS to assign tasks to writers who plan, create, and submit blogs based on a set timeline.

The drafts then undergo three editing stages before reaching the publication team. This rigorous process helps ensure the content is accurate, well-constructed, and consistent with your brand identity.

How outsourcing digital advertising led industry leaders toward success

Outsourcing allowed Procter & Gamble (P&G) and Slack to enhance their digital advertising and brand identity. Both aimed to boost their market reach by leveraging the cost-effective human and tech resources of their BPO partners.

P&G hired a service provider to maximize virtual reality (VR) and visualization tools while reducing operating expenses. The BPO company used these solutions to manage the consumer goods corporation’s digital ads, e-retailer content, VR centers, official websites, apps, and homepage features across over 30 markets.

The BPO vendor helped P&G run its notable “Thank You, Mom” campaign during the Summer Olympics. As a result, they clinched the “Most Innovative Outsourcing Excellence Award” for commercial service collaboration.

On the other hand, in 2013, Slack tapped third-party partners to revamp its logo, website, and app. They entrusted a Canada-based design firm to make their early prototype visually appealing.

The third-party agency integrated the cloud-based communication platform’s vision to produce brand-new visuals. The provider improved Slack’s brand image by giving its customers an experience similar to a video game.

The bottom line

Outsourcing digital advertising is your best option to ensure a consistent online presence. BPO marketing agencies have skilled workers and modernized tools to enhance your digital ads and satisfy your target customers at competitive fees.

Although you can maximize such advantages even for a short-term project, you still need to find the right third-party digital advertising company. The provider should match your marketing strategy and adjust to your evolving customer experience requirements.

Let’s connect if you want to leverage the benefits of outsourcing digital marketing services! Unity Communications has a dynamic workforce capable of using advanced marketing tools to produce quality and engaging content for your target audience.