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Content is essential in digital marketing. It is key to engaging target audiences, enhancing brand authority, and boosting conversions. However, managing it effectively requires specialized skills, ongoing effort, and time commitment.
Thus, many organizations turn to business process outsourcing (BPO). This strategy simplifies operations, reduces expenses, and delivers better results through third-party expertise and resources.
But how do you know which tasks to outsource?
In this article, we’ll explore the most common content marketing tasks businesses outsource. You’ll also find a quick breakdown of the definition and benefits of BPO services to help guide your decision. Keep reading!
Understanding content marketing outsourcing
What is BPO? It is the practice of delegating non-core functions to an external staff acting as your in-house team. The nature of outsourcing offers many advantages that make it widespread among businesses, big and small, across industries.
According to Statista, the global BPO market could reach $410 billion in 2025 and grow to $490 billion by 2029. Meanwhile, the Content Marketing Institute (CMI) reports that content marketing tasks are outsourced by 50% of the executives, 75% of which are from large companies.
The benefits of outsourcing content marketing
The CMI survey showed that 54% of businesses that outsourced content marketing were successful in their endeavor. What exactly makes BPO services so popular, and how can outsourcing content marketing benefit your business?
- Access to specialized expertise. BPO partnerships let you tap into a global talent pool of content marketing experts who can handle tasks outsourced to them at a high standard. According to a Deloitte survey, 48% of businesses accessed larger talent pools through BPO services.
- Leverage of advanced technology. Outsourcing firms carry the latest tools, such as artificial intelligence (AI), cloud platforms, and automation technologies. Those specializing in content marketing use the top content management systems (CMS), analytics tools, and search engine optimization (SEO) techniques.
- Significant cost reductions. Most BPO providers recruit from areas with lower costs of living, which translates to lower wage ranges. For instance, outsourcing to the Philippines lets you save up to 70% on labor costs. In addition, you won’t have to make large purchases or investments in digital marketing tools.
- Improved scalability and flexibility. Outsourcing lets you adjust operations with flexible talent pools and automation tools. This is helpful during peak periods, such as holidays, seasonal fluctuations, and product launches. You can avoid overstaffing or understaffing.
- Increased content consistency. A dedicated BPO team ensures a steady stream of high-quality content. This establishes predictability and reliability, fostering trust and loyalty among your audience. It also signals to search engines that your website is active and regularly updated.
- Faster turnaround times. You can accelerate content production and distribution with a team of professionals and automation tools. Thus, you can meet tight campaign deadlines, seasonal promotions, or newsjacking opportunities. This provides greater agility and responsiveness in your content marketing efforts.
- Focus on core competencies. With your content marketing tasks outsourced, you have more time and resources to attend to business matters. It might include product development and innovation, market research, customer service, strategic planning, and business growth initiatives.
Nine content marketing tasks to outsource
Now that we’ve established the importance of outsourcing, let’s dive into the specific content marketing tasks that are best handled by BPO teams:
1. Content strategy development
An effective content marketing strategy requires thorough research, creativity, and an understanding of market trends. Outsourcing this task ensures the following:
- Comprehensive audience analysis to understand demographics, preferences, and pain points
- Creation of a detailed content calendar with planned topics, formats, and publishing schedules
- Integration of SEO strategies to maximize content visibility and reach
- Competitive research to identify industry trends and content gaps
- Performance tracking to measure engagement and refine marketing strategy over time
2. Content writing and copywriting
At the heart of any content marketing strategy is the task of producing compelling written content, and outsourcing teams understand this.
BPO providers give you the expertise and tools to accomplish this task quicker without compromising quality. They can craft content tailored to specific audiences and objectives while keeping clarity, tone consistency, and grammatical accuracy.
Here are a few types of content they can help with:
- Blog posts that inform, educate, and entertain your audience
- Web copy that enhances user experience and encourages conversions
- Social media captions that drive engagement and interaction
- Email newsletters designed to nurture leads and build loyalty
- Product descriptions that highlight key benefits and persuade potential buyers
3. Search engine optimization (SEO)
SEO is critical for driving organic traffic to your content. According to Backlinko, the first organic search result on Google gets 10x more clicks and a 27.6% average click-through rate (CTR).
Thus, professionals knowledgeable of its ins and outs must manage SEO. BPO teams can streamline the following functions to help your content rank well on search engines:
Keyword research to identify terms your target audience uses
On-page optimization to increase relevance
Content performance tracking and analytics to refine strategies
Backlink-building efforts to enhance domain authority
Technical SEO audits to improve website health and optimal indexing
4. Graphic design and visual content creation
Visual elements are essential for capturing attention and conveying information effectively. However, finding qualified professionals to produce them in-house can be challenging.
Thus, graphic design and visual content creation is one of the most common marketing tasks businesses outsource. With the help of graphic designers from BPO teams and their tools, you can efficiently create the following:
- Custom infographics that simplify complex data or ideas
- Engaging visuals for blogs, social media posts, and promotional campaigns
- Branded templates for presentations, e-books, and reports
- Professional video editing for digital marketing campaigns and tutorials
- Motion graphics to create dynamic and interactive visual storytelling
5. Social media management
Social media platforms are powerful tools for connecting with your audience and amplifying your content. According to Statista, 5 million people worldwide use social media.
BPO for social media management allows you to tap into this user base. Content marketing outsourcing teams have dedicated social media managers who can:
- Create and schedule social media posts aligned with your content calendar
- Respond to comments and messages to build customer relationships
- Run targeted ad campaigns to reach specific demographics
- Analyze performance metrics and optimize strategies accordingly
- Engaging with influencers to expand reach and boost content visibility
- Maintain an active presence and grow your online community
6. Content editing and proofreading
Content editing and proofreading for your marketing materials is another task to outsource. High-quality content requires meticulous editing to maintain accuracy, coherence, and professionalism.
Professional editors from BPO teams enhance content quality, making it polished and ready for publication. They have the expertise to perform the following:
- Detailed reviews for grammar, spelling, and punctuation errors
- Structural editing to improve flow and readability
- Consistency checks to maintain brand voice and style
- Fact-checking to ensure the accuracy and credibility of information
- Formatting adjustments for better readability and professional presentation
7. Content distribution and promotion
Creating great content is only half the battle. Getting it in front of the right audience is equally important. Collaborating with agents experienced in content distribution and promotion empowers you to efficiently and effectively spread your brand.
They ensure your content achieves maximum impact and ROI by doing the following:
- Content syndication to diversify channels
- Email marketing campaigns to share new content with subscribers
- Paid advertising on search engines and social media to boost reach
- Influencer collaborations or partnerships to expand audience exposure
- Engagement in community forums and discussion groups to increase brand awareness
8. Analytics and performance tracking
Measuring the effectiveness of your content marketing efforts is crucial for continuous improvement. Outsourcing digital marketing often comes with data analytics and performance tracking services for this function.
Here are some tasks BPO teams can help you with to refine your marketing strategy:
- Setting up tracking tools such as Google Analytics and social media insights
- Generating detailed performance reports on traffic, engagement, and conversions
- Identifying trends and recommending actionable improvements
- Conducting A/B testing to determine the most effective content strategies
- Benchmarking against competitors to gain industry insights and refine strategies
9. Lead generation and nurturing
Content marketing plays a pivotal role in attracting and converting leads. Informative, high-quality content positions your brand as an industry thought leader. Consistently providing valuable resources establishes credibility and attracts potential customers.
However, lead generation and nurturing can be tedious and repetitive. Without adequate staff, burnout can occur, especially during peak hours. That’s why this content marketing task is often outsourced.
Outsourcing teams can ensure a seamless process by:
- Creating gated content such as e-books or whitepapers that require sign-ups
- Managing email drip campaigns to nurture leads through the sales funnel
- Using customer relationship management (CRM) tools to track interactions and identify high-potential prospects
- Conducting audience segmentation to personalize digital marketing efforts
- Implementing lead scoring to prioritize and follow up on the most promising leads
The bottom line
Content marketing can revolutionize your approach to building brand awareness, and delegating tasks to outsourcing agents brings it to another level. It lets you optimize resources, focus on your core business, and achieve superior results.
Whether crafting a winning strategy, creating high-quality content, or analyzing performance metrics, BPO teams can elevate your digital marketing efforts.
Let’s connect if you’re considering outsourcing some of your content marketing processes!
