Why You Should Consider Content Marketing Outsourcing: Seven Key Benefits

Content marketing is key to establishing an online presence, engaging audiences, and driving conversions. However, creating and managing effective content is time-consuming and resource-intensive.  

This is where business process outsourcing (BPO) comes into play. By partnering with a reliable content marketing outsourcing firm, you can unlock numerous benefits that drive growth, efficiency, and results.  

Research shows that 57% of businesses that outsource content marketing are successful. 

This article explores the many benefits of outsourcing content creation and management, from tapping into resources to saving costs and improving scalability and content quality. Keep reading for actionable insights! 

1. Better access to specialized expertise

Content marketing requires a blend of skills, including writing, graphic design, search engine optimization (SEO), video production, and analytics. By outsourcing, businesses can tap into a pool of professionals who excel in these areas. 

To better understand how this works, let’s first answer the question: What is BPO? Outsourcing is delegating specific business functions to external providers instead of your in-house team. 

In content marketing, outsourcing lets you subcontract professional content writers and managers under a BPO agency. This benefit is popular among companies in various industries. Deloitte’s 2023 Global Outsourcing Survey shows that out of over 500 businesses that outsource, 48% gain access to broader talent networks. 

You can leverage the skills and knowledge of these professionals to manage the following content marketing tasks: 

• Content creation (e.g., blog posts, articles, white papers, e-books, case studies, testimonials, social media content, video scripts and production, infographics, and other visuals)
• Content strategy and planning (e.g., content calendars, keyword research, content optimization for search engines, content audit and analysis, and competitive analysis)
• Content distribution and promotion (e.g., social media marketing, email marketing, on-page and off-page search engine optimization, and paid advertising)
• Content analytics and reporting (e.g., key performance indicator [KPI] tracking, data analysis, trend prediction, content performance optimization, and report generation) 

2. Increased leverage of advanced technology

Content marketing outsourcing agencies invest in cutting-edge tools, which you can enjoy the benefits of. That’s how outsourcing works. These technologies enhance the quality and efficiency of content marketing campaigns. 

The most prominent among them is artificial intelligence (AI). The use of AI in the BPO industry has surged over the years with promising results.  

Deloitte’s 2024 Outsourcing Survey shows that businesses that use AI-powered outsourcing have a 7% higher satisfaction rate than those who don’t. This percentage underscores the substantial impact of AI integration in optimizing outsourced operations. 

Here are tools and software content marketing outsourcing teams use that you can benefit from: 

• AI writing assistants can help brainstorm ideas, draft content, and even catch typos, saving you valuable time and effort (e.g., Jasper, Copy.ai, and Grammarly).
• Content management systems (CMS) centralize content creation, organization, and publication (e.g., WordPress, Drupal, and HubSpot).
• Project management software promotes smooth collaboration and timely content delivery (e.g., Asana, Trello, and Monday.com).
• SEO tools can help with keyword research, competitor analysis, content optimization for top rankings, and content performance tracking (e.g., Ahrefs, SEMrush, and Moz).
• Social media management tools allow you to schedule, publish, and analyze social media posts across various platforms (e.g., Hootsuite, Buffer, and Sprout Social).
• Social media analytics lets you track engagement metrics, understand your audience demographics, and measure the success of social media campaigns (e.g., Hootsuite Insights and Sprout Social).
• Social listening tools monitor brand mentions, track industry trends, and identify potential opportunities or areas that need addressing. (e.g., Brandwatch and Mention).
• Design and multimedia tools create professional-looking visuals, infographics, social media graphics, and videos (e.g., Adobe Creative Suite, Adobe Premiere Pro, and Final Cut Pro).

3. Significant cost savings and efficiencies

The most known advantage of BPO services is cost reduction. It’s even a key driver of the practice.  

Here’s how content marketing outsourcing allows you to enjoy the benefit of cost-efficiency: 

• Reduced labor costs. Outsourcing providers often source their agents from areas with lower living expenses, which translates to lower wages. For instance, a U.S. content writer’s average salary is $4,400 per month. That’s almost ten times the $430 monthly salary of its Philippine counterpart.
• Eliminated hiring expenses. BPO providers cover the costs of recruiting, onboarding, and training their agents. They’re also responsible for their staff’s benefits, such as healthcare retirement plans and government-mandated contributions.
• Minimized technology investment. Since providers already have various content marketing tools, you can eliminate any costs associated with acquiring them. Examples include purchases, subscriptions, maintenance fees, upgrades, and more.
• Lower overhead. Content marketing outsourcing entails remote work, which offers cost-saving benefits. You won’t have to worry about office rent, equipment purchases, utility bills, security costs, and maintenance fees.
• Scalable pricing models. Many content marketing agencies offer flexible packages, allowing you to choose services based on your budget and needs. BPO pricing models are mostly project-based, retainer-based, pay-per-use, and tiered billings. 

4. Enhanced efficiency and focus on core operations

In Deloitte’s 2023 survey, 82% of businesses standardized processes and improved efficiencies after outsourcing. That’s because these teams have well-established protocols and workflows to streamline operations. 

Content marketing tasks are often time-consuming. By leveraging outsourcing services, you can enjoy the following benefits: 

• Faster turnaround times. Specialized experts on the job and advanced automated tools can minimize delays and deliver content swiftly. You can quickly respond to market changes and seize timely opportunities.
• Streamlined project management. BPO teams typically manage content calendars and adhere to strict deadlines, ensuring a consistent flow of content and minimizing the risk of missed opportunities. Their well-defined processes decrease back-and-forth communication, especially for revisions and feedback.
• Focus on core competencies. Outsourcing your content creation tasks allows you to reclaim valuable time and focus on core operations. You can reallocate the workforce, technologies, and budget you saved to activities that directly affect your business’s product and service production. 

5. Improved scalability and flexibility

Content marketing outsourcing offers the benefit of flexibility. You can dynamically adapt your content strategies to meet evolving demands and seamlessly scale your efforts.  

Scalability ensures that you always have the right resources to achieve your goals, whether adapting to growth or navigating seasonal fluctuations.  

Here’s how BPO can help you boost operational scalability and flexibility: 

• Flexible staffing models. BPO providers have a broad pool of pre-vetted content creators and marketing specialists. They can quickly adjust the size of their workforce by adding or removing team members based on your changing needs. They can also leverage networks of freelance writers and gig workers.
• Technology and automation. The project management tools BPO teams leverage enable them to quickly adjust workflows and scale operations. Meanwhile, AI and automation can help staff with repetitive tasks such as data entry and social media scheduling.
• Modular service offerings. BPO providers often offer various services as individual modules so you can easily add or remove services based on your changing needs. For example, you can start with basic content creation and later add social media management or SEO services as your needs evolve.
• Robust project management. Content marketing outsourcing teams have experienced project managers who offer the benefit of overseeing fluctuating workloads. This ensures that projects stay on track and deadlines are met, even as the scope of work changes. 

6. Consistent content production

Consistency is crucial for successful content marketing. Regularly publishing high-quality content keeps your audience engaged and boosts your credibility.  

The content marketing specialists and advanced automation technologies you gain through outsourcing allow you to achieve this benefit.  

Here’s how BPO teams can help you consistently produce content: 

• Schedule content delivery. BPO teams use detailed editorial calendars and structured workflows that define the steps involved in each content piece. They also leverage process automation tools to streamline content creation and delivery.
• Maintain a steady content flow. When individuals focus on specific tasks, they develop deeper expertise in that area. This improves efficiency as they become faster and more skilled at their role.
• Avoid burnout. Outsourcing directly removes the burden of content creation from your internal team, lightening their workload. This prevents them from being stretched too thin and overwhelmed as content creation is tedious. 

7. Improved results and return on investment (ROI)

Reliable content marketing outsourcing providers are results-driven, focusing on strategies that deliver measurable outcomes and benefits for your business. A study conducted by the Content Marketing Institute (CMI) proves this. The report found that 50% of polled executives outsource content marketing processes, and 57% succeeded in this approach.  

Here’s how BPO teams can elevate your content marketing efforts: 

• Data-driven strategies. BPO teams use data analytics and insights to guide content creation and distribution strategies. They analyze key metrics such as website traffic, social media engagement, and conversion rates to identify what’s working and what’s not.
• Higher engagement rates. High-quality, targeted content resonates with your audience, deepening connections and increasing engagement. This can manifest in higher click-through rates, longer time on site, increased social media shares, and growing loyal followers.
• Stronger conversion rates. Well-crafted content, strategically distributed across relevant channels, nurtures leads and guides prospects through the customer journey. This leads to higher conversion rates, turning website visitors into leads and ultimately into paying customers.
• Measurable ROI. Content marketing outsourcing teams can demonstrate the benefits and ROI of your efforts by tracking key metrics and analyzing campaign performance. This data-driven approach informs your decisions about marketing budget and resource allocation. 

The bottom line

Content marketing outsourcing offers numerous benefits, from cost savings and time efficiency to access to specialized expertise and improved ROI. It empowers you to focus on core priorities while reaping the rewards of expertly crafted marketing strategies. 

Overall, the advantages of outsourcing content creation and management let you elevate your marketing strategies. It empowers you to achieve your digital marketing goals faster and more effectively.  

Let’s connect if you’re looking for a content marketing outsourcing provider.