How Spanish-speaking Agents Drive Business Expansion in Spanish Markets

Bilingual agents and virtual assistants (VAs) in Mexico are becoming more popular due to the benefits they provide to American companies.

These individuals are third-party workers in the outsourcing sector. In contrast to other outsourcing hotspots, such as the Philippines and India, Mexico provides nearshoring incentives to the U.S.

If you plan to break into Spanish-speaking markets, you need professionals who know the culture and language. You can get many of these workers from Mexico. 

Stay on this page to discover why you need Spanish-speaking agents for your market expansion.

Spanish-speaking Markets are the Future of Business

The Spanish-speaking market is here to stay. Hispanic customers are present in the U.S., Latin America, and some parts of Europe. They can be found in the cities and countryside, helping increase the population and revitalizing many areas in the U.S.

Consider some facts about the Spanish-speaking markets and their consumers: 

• In the U.S. alone, Hispanic customers constitute $1.5 trillion in market value and will grow in the next few years. 
• 13.4% of the U.S. population uses Spanish in their homes. This figure will increase to about 30% by 2050 when one in every three U.S. citizens will be bilingual and fluent in Spanish and English.
• While trailing behind Mandarin and Hindi in terms of number of speakers, Spanish is the second most common language used, next to English. 
• Over 485 million people speak Spanish worldwide, which will continue to increase in the foreseeable future. 
• Hispanic Americans comprise 19% of the U.S. population, or over 62 million people, and will increase to 111 million by 2060, making up 28% of the populace.

These facts about the global Spanish-speaking market can help you understand the importance of having bilingual agents to drive your business expansion.

Why You Need Bilingual Agents to Grow Your Spanish-speaking Market

Bilingual agents fluent in English and Spanish are among the professionals who can help you build and expand in Spanish-speaking markets. Consider the ways they can assist you:

Localizes Operations Using a Deep Understanding of Spanish Values

Spanish is widely spoken globally. However, it is expressed differently in Latin America (LatAm), the U.S., and Spain. Grammar, vocalization, common phrases, and cultural nuances differ among these regions. 

Spanish-speaking agents know linguistic, cultural, and generational differences among Hispanic Americans. They can localize and customize customer service as needed. The following are the main classifications of Hispanics in the U.S.:

• First and second generations. Immigrants and their offspring choose to access Spanish-language media, including newspapers, TV, radio, and social media. 
• Third generation. These people were born and raised in the U.S., preferring to speak in mixed Spanish and English (Spanglish) in online and face-to-face conversations. Bilingual agents can readily adjust to their style of interaction.

Enables Businesses to Become Highly Competitive 

Spanish-speaking agents proficient with the buyers’ language, lifestyle, and preferences can provide superior customer service and fulfillment. Their bilingual abilities can help you gain a competitive advantage in your sector. Pleased customers will likely share their favorable buying experience with their families, relatives, and acquaintances.

The following are the advantages of word-of-mouth marketing:

• Boost sales cost-effectively. Promotion via word-of-mouth or referral is an inexpensive approach to advertising your products or services to potential buyers. With the assistance of your Spanish-speaking agents, this plan is feasible.
• Raise consumer trust and brand acceptance. Prospective buyers are more likely to have confidence in your business, and increased brand recognition attracts more public attention to your product or service.

Targets Non-English-speaking Hispanics to Access an Unexplored Sector

Bilingual agents are exemplary in conversing with non-English-speaking Hispanic consumers, providing excellent service to an untapped Spanish-speaking market.

According to Pew Research, 42.3 million Latinos in the U.S. were fluent in English in 2022. Of the 63.6 million American Hispanics, over 20 million have trouble grasping English. 

Here are the effects of a language barrier on customer support: 

• Limited communication. Spanish-speaking customers need help expressing themselves in English. They also tend to feel frustrated due to the language barrier. Fortunately, bilingual agents can provide first-rate customer satisfaction to this group to minimize brand switching. 
• Frequent misunderstandings. Miscommunications between non-Spanish-speaking representatives and non-English-speaking Hispanic customers can lead to service delivery problems, negatively impacting the customer experience. Lessen such issues by hiring bilingual agents to take the helm of customer support.

Accesses Spanish-speaking Markets, LatAm, and Spain for Better Profits

Spanish is the official language of most LatAm nations, including Bolivia, Chile, Peru, Uruguay, Argentina, and Mexico. These Spanish-speaking markets offer abundant opportunities for business expansion. 

When accessing this extensive market, spanish-speaking agents are most prepared to promote your organization. They represent your brand by performing regular operations, customer support, and help desk work. 

You can also capture Spanish customers as an additional revenue stream when employing bilingual agents. Spain is one of the world’s strongest economies, with a gross domestic product (GDP) of over a trillion dollars in 2021. These customers have ample disposable income. 

Additionally, many Spaniards shop online, with the country’s e-commerce market estimated at $27 billion in 2021. Nevertheless, they are price-conscious purchasers, with 75% of buyers looking for discounts before transacting. As Spanish-speaking agents are proficient in their language and culture, they can satisfy Spanish customers and gain their loyalty.

Successfully entering the Spanish-speaking market lets you achieve: 

• New income sources. You no longer depend on a single revenue stream. 
• Easy access to appropriate talent. You can hire workers who are more familiar with the customers for better service.

Outsourcing Drives Expansion in Spanish-speaking Markets

So, what is the business process outsourcing (BPO) provider’s role in Spanish-speaking markets? 

Acquiring bilingual agents from a BPO company is a feasible approach. These companies employ professionals with in-depth knowledge of the Hispanic language and culture to enhance consumer service and satisfaction. 

You can outsource to nearshore providers in Mexico, where Spanish is the official language. Many service vendors in this country also have the technology and infrastructure to manage back-office outsourcing and similar functions. 

Check out the benefits of acquiring third-party Spanish-speaking agents from Mexican BPO organizations.

Sufficient, Qualified Professionals to Provide Exceptional Services

Mexico has an abundant workforce of skilled, young, and dynamic individuals. Third-party Mexican personnel know technology, remote work, and American work culture and practices. They can also speak fluent English.  

Choose a service provider employing workers with the necessary credentials, training, soft skills, and technical expertise. Third-party teams must also be adept at other services, such as:

• Outsourced e-commerce customer service
• Contact center as a service (CCaaS)
• Information technology (IT) support
• Administrative support
• Healthcare outsourcing
• Bookkeeping and accounting
• Data entry services
• Email and chat
• Help desk
• Technical support outsourcing

Mexican third-party teams feel more confident when dealing with Spanish-speaking consumers. They can converse about various topics to build closer customer relationships. Mexican agents share a culture and language with Spanish-speaking buyers compared to their outsourcing counterparts, enabling them to provide superior service. 

Affordable, Competent Talent to Maximize Business Returns

The soft and technical skills of third-party Mexican bilingual agents are comparable to those of their American and Canadian counterparts. But Mexican salaries are more affordable. 

Salary Explorer reports that the average salary of a regular customer agent in Mexico is MXN 12,600, or about $740 monthly ($8,880 annually). On the other hand, the exact role can cost almost $3,000 monthly ($36,000 yearly) in the U.S. and roughly $2,700 in Canada ($32,400).

From these figures, your cost savings will be $2,260 monthly ($3,000 minus $740) or $27,120 ($36,000 minus $8,880) annually when using a third-party Mexican agent rather than one in the U.S. Third-party workers can save you money while maintaining, if not improving, customer service and satisfaction in Spanish-speaking markets. 

Flexible Workforce and Processes to Optimize Costs

Third-party bilingual Mexican agents are available anytime, ensuring superior customer service and satisfaction. The BPO provider can quickly increase or reduce assigned activities based on your company’s objectives or conditions. This feature increases revenue while minimizing costs. 

The third-party vendor can modify the number of Mexican contractors or outsourced processes without impacting your existing activities.

Explore other benefits of scalability: 

• Adaptability. The BPO provider offers operational flexibility to improve market response and customer service. It can rapidly adjust outsourced operations, including administrative duties, data entry services, and customer support functions.
• Agility. The BPO provider assists you in dealing with unforeseen problems without jeopardizing your administrative, help desk, or customer service operations. Better responsiveness strengthens your resilience in challenging scenarios. 
• Cost-effectiveness. One reason to engage third-party bilingual Mexican agents is to spend less on operating costs. You can request the right team size from the BPO vendor. It also assists in identifying specific processes required to maximize performance and productivity.

The Bottom Line

Using Mexican outsourcing services lets you tap third-party contractors acquainted with the Spanish language and culture, helping you deliver higher client satisfaction levels. This factor is needed to effectively serve the Spanish-speaking markets and earn their loyalty. 

You must choose the right BPO provider to acquire the ideal bilingual agents. Perform a thorough investigation of each potential third-party vendor. Examine its qualifications and competencies. Prefer applicants with a large pool of bilingual experts. 

Let’s connect if you want to learn more about how bilingual agents can drive business expansion in Spanish-speaking markets!