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Expertly curated content drives brand awareness and customer engagement in today’s competitive landscape. However, content curation requires creativity, strategy, and time—resources many businesses struggle to allocate effectively.
Maintaining a steady flow of high-quality, engaging materials can be overwhelming, especially for companies competing in fast-paced markets. Business processing outsourcing is a cost-effective solution to this demand.
By outsourcing content curation to third-party digital marketing teams, companies can create engaging, relevant, and timely content. Keep reading to learn more about this strategy!
Understanding content curation: A powerful strategy in digital marketing
Content curation involves discovering, gathering, and sharing relevant, high-quality content to engage and educate target audiences. By presenting valuable insights from various sources, businesses position themselves as industry thought leaders without creating copy from scratch.
According to Curata, best-in-class marketers curate at least 25% of their content. This highlights content curation’s effectiveness and increasing role in digital marketing. It helps build trust, drive traffic, and enhance brand visibility. With an effective strategy, companies publish a consistent stream of engaging material that aligns with audience interests and marketing goals.
Why outsourcing content curation for digital marketing is a game-changer for SMBs
What is BPO, and why should small- and midsized businesses (SMBs) consider it for content curation? BPO is the practice of contracting third-party firms to manage specific non-core processes.
Outsourcing content curation allows SMBs to access expert services without building a dedicated in-house team. They can save time and resources while consistently delivering high-quality, audience-specific content, elevating the digital marketing strategy.
BPO for small businesses also provides tailored solutions, such as content creation and search engine optimization (SEO) support, to help SMBs maintain an active online presence. From sourcing quality content to producing blog posts, third-party teams provide the necessary assistance for staying competitive in a crowded digital space.
Outsourcing vs. in-house curation: Finding the most cost-effective solution
When deciding between outsourcing and in-house content curation, cost-effectiveness is often a vital consideration. In-house teams offer more control but require significant resources, tools, and training investments. On the other hand, outsourcing provides access to experienced professionals and scalability without the overhead costs.
Here is a summary of the cost-effective benefits of outsourcing content vs. in-house content curating:
In-house curation
- Requires hiring and training a skilled team dedicated to content management.
- Involves continuous expenses for tools, software, and content subscriptions.
- Provides complete control over content marketing strategy, ensuring seamless alignment with brand goals.
- Demands time-intensive processes for brainstorming, creating, and reviewing content internally
- Relies on internal resources, which might limit flexibility during peak demands or staff shortages
Outsourcing curation
- Lowers costs by utilizing the expertise of experienced external teams
- Offers scalability to match your needs, from ad-hoc assistance to full-time support
- Removes the need for upfront investments in tools, infrastructure, and training
- Provides access to diverse perspectives and expertise across industries
- Speeds up turnaround times for content creation and delivery to improve relevance and timeliness
Outsourced content curation often proves more cost-effective and flexible for businesses aiming to maximize value without sacrificing quality.
Top tools and platforms content curation experts use for efficiency
BPO teams leverage specialized tools and platforms to streamline workflows and enhance efficiency in content curation. These technologies enable the seamless discovery, organization, and sharing of high-quality content tailored to audience needs.
Digital marketers also use these platforms for content curation:
- Pocket is a simple tool for saving articles, videos, and other types of content for later reference. Its offline access feature allows users to read or view saved content anytime, even without an internet connection.
- Feedly is a powerful RSS aggregator that organizes content from various sources into one easy-to-navigate dashboard. It also integrates with collaboration tools such as Slack and Trello, making team workflows seamless.
- BuzzSumo helps identify trending topics and high-performing content across different industries. With its analytics tools, users can track engagement metrics and refine content strategies effectively.
- Hootsuite is a social media tool that allows users to schedule and share content across multiple platforms. Social media is the leading channel for distributing curated content, with 76% of marketers using it. Hootsuite’s content curation feature helps marketers discover fresh social media ideas while streamlining the workflow.
- Canva is a design tool for enhancing curated content with visually appealing graphics and layouts. Its extensive library of templates and drag-and-drop features make professional designs accessible to users of all skill levels.
- Scoop.it combines artificial intelligence (AI) and human insights to curate and publish content across various channels. The platform’s content suggestion engine saves time by delivering highly relevant material.
- Curata is an enterprise-level platform for discovering, organizing, and sharing curated content. It offers advanced analytics to measure the returns of content curation efforts.
- Quuu delivers handpicked content suggestions based on specific industries and audiences. Its automation features streamline the process of scheduling curated content for social media.
- Flipboard is a visually engaging platform for curating and sharing content in magazine-style formats. Its user-friendly interface allows for easy collaboration and personalized content streams.
- Sprout Social is a social media platform that integrates content curation with analytics and publishing tools. Its content calendar provides a clear overview of scheduled posts for consistent engagement.
Boosting SEO and search rankings with innovative content curation
Thoughtful content curation can boost SEO and search rankings. Businesses can drive website traffic and engage audiences by selecting high-quality, relevant, timely content. As the website becomes a go-to resource, its authority increases, and visibility in search engine results improves.
BPO for content marketing can help with innovative content creation through the following strategies:
- Incorporating keywords naturally through curated topics and content.
- Building backlinks by sharing reputable sources and creating shareable curated pieces.
- Improving website authority by providing consistent, high-value content.
- Increasing user engagement, reducing bounce rates, and enhancing dwell time.
- Targeting trending topics, ensuring relevance in search questions.
- Promoting social sharing, driving referral traffic to your site.
Customizing curated content to match your audience’s interests
Customizing curated content to align with the audience’s interests is essential for building engagement and driving meaningful interactions. By tailoring content to match the preferences, behaviors, and needs of the target audience, you can create content that offers a more personalized experience.
Your BPO partner helps ensure that curated content is relevant and strategically aligned with the company’s marketing goals through the following strategies:
- Conducting in-depth audience analysis to identify fundamental interests and preferences.
- Using data-driven insights to select content topics that resonate with specific demographics.
- Localizing content to suit cultural and regional differences within your audience.
- Monitoring trends and adjusting curated content to stay ahead of audience expectations.
- Providing multilingual curation to reach diverse audiences effectively.
Building thought leadership and authority through content curation
Eighty-five percent of marketers establish thought leadership through curation. Companies become trusted industry experts by sharing insightful, relevant, and credible content.
Outsourcing content curation enhances a business’s leadership profile by aligning content with the brand’s voice. BPO for digital marketing can help build thought leadership and authority through content curation by:
- Identifying high-quality, authoritative sources to enhance your credibility.
- Consistently delivering curated content to maintain audience trust and engagement.
- Highlighting emerging trends and innovations to showcase your brand as a forward-thinker.
- Combining original content with curated content to add unique value.
- Engaging with influencers and thought leaders to expand your network and visibility.
Keeping content relevant and fresh: The BPO advantage
Delivering timely and relevant content helps capture audience interest. However, staying updated on trends, news, and preferences can take time and effort. Outsourcing content curation can help ensure content stays fresh, engaging, and aligned with digital marketing goals.
BPO providers achieve this by employing targeted strategies:
- Monitoring industry trends and breaking news to curate timely content.
- Using advanced analytics to identify what resonates most with your audience.
- Updating existing content with new insights and relevant updates.
- Consistently publishing high-quality content to maintain audience interest.
- Customizing curated content to reflect seasonal, regional, or cultural relevance.
- Leveraging social listening tools to identify emerging topics and audience sentiments.
- Collaborating with subject matter experts to ensure content accuracy and authority.
Measuring the impact of curated content: Engagement and conversions
Tracking engagement and conversion rates allows businesses to determine how well their curated content resonates with their audience. With BPO expertise, they can understand how their curated content contributes to their marketing goals and return on investment (ROI).
BPO providers can help monitor performance indicators and provide valuable insights to optimize future content strategies through:
- Tracking engagement metrics such as likes, shares, and comments to gauge audience interaction.
- Monitoring click-through rates (CTR) to assess how many users act on curated content.
- Analyzing conversion rates to measure how well content leads to sales or desired actions.
- A/B testing to compare different content pieces and identify top performers.
- Providing regular reports and insights to help adjust strategies and improve results.
- Assessing audience demographics and behavior to tailor content more effectively to target markets.
- Evaluating time spent on content to understand its relevance and depth of engagement.
The bottom line
Expertly curated content enhances marketing strategy, drives engagement, and establishes the brand as a thought leader. By outsourcing content curation for digital marketing, businesses can access high-quality, relevant materials tailored to their audience.
With the right approach, curated content can boost SEO, increase conversions, and keep the brand in mind. Are you ready to elevate your digital marketing strategy with expertly curated content? Let’s connect!
