AT&T

AT&T was at a crossroads in the U.S. labor market as many of the call center operations would have to replace representatives every year because these types of jobs were used as a stepping stone to other careers and field paths. Upward mobility was a major factor as many young people shunned these types of opportunities in favor of other job fields. The costs of sustaining the workforce would increase in double digits each year,  morale would fall, and the costs of maintaining buildings and services created a questionable business model.

By developing a thorough SEO strategy and implementing targeted services, the B2B tech company significantly increased its organic traffic and revenue. The approach addressed immediate difficulties while preparing the organization for long-term success.